Whether It’s Breakfast or Dinner, Amazebowls Make the Perfect Pick Me Up
Written by: Victoria Ramirez
Photographed by: Leslie Grow
Styled By: Jaclyn Kershek Amazebowls
Amazebowls combines aesthetics, healthy eating and deliciousness into a bowl that’s perfect for when you’re on the go or posting to your Insta feed. The founders, Bryan Leong, Amy Gong and Desmond Ng were seniors at the University of Southern California when they decided to create Amazebowls. They were inspired by their experience with acai bowls in Santa Barbara and wanted to experiment with their own style, which resulted in the Purple Truck. It became a hit overnight with their peers at the USC. Now, about two years later, there are three Los Angeles locations in the Arts District, the Venice Boardwalk and at Smorgasburg LA.
Walking into Amazebowls, there is a hip vibe with clean simplicity. The shop is marked with witty sayings etched into the wall to add some humor to your experience. As you approach the counter to order, the toppings—ranging from a variety of seeds to dried fruit crisps—are laid out in labeled jars so you can maximize your combinations of toppings. Not only can you decorate the top of your bowl with seeds and dried fruit crisps, but you can also use fresh seasonal toppings such as pineapple, strawberry, banana, blueberry, watermelon, plum, blackberry, cantaloupe, pomegranate, kiwi and pear.
“We focus on the texture of our acai bowls, which is what makes us stand out from other shops who have a watered down texture. We pride ourselves on our thick, smooth consistency, which we hope that our customers become familiar with and associate us with our mission to make healthy eating a pleasure,” Leong explained. Amazebowls prides itself on having no preservatives, gluten or dairy in their products. The goal of Amazebowls is to ensure that their loyal customers are having a pleasant and healthy experience that makes them want to come back for more.
They hope to introduce and familiarize their customers with healthy eating without fear. “If you are a first timer stepping into a vegan restaurant or a restaurant where you are not necessarily familiar with, we hope that we can help our customers come to enjoy healthy eating and consider it less intimidating,” Leong said. Another important aspect of the Amazebowl experience is its inclusivity. The founders actively strive to encourage healthy eating via their products, making it accessible to all regardless of race, gender, age, class and background. “We hope that they can take away from their experience much more than a nice Instagram, but also realize that healthy eating is fun, delicious and simple,” Leong said.
The Coconut Amazebowl itself is as healthy as it is delicious. “Healthy eating is something that is a lot easier than people think,” Leong adds. A true masterpiece, this bowl is served in a freshly cracked coconut and is always made to serve. All fruit is bought from the local farmers market at the downtown wholesale market and prepped to the best of their abilities to present the customer with delicious and healthy bowls.
The base of the Coconut Amazebowl consists of a blended mixture of bananas, pineapples, blueberries, acai and hemp milk with a dash of agave. The standard toppings that accompany the bowl are fresh strawberries, juicy blueberries and perfectly ripe bananas along with granola, coconut shavings, a dried fruit crisp and a sprinkling of edible flowers. Altogether, it is the perfect bowl to transport you to paradise with the plump sweetness of the blueberry, creamy banana chunks, refreshing strawberries and the smooth, cool acai blend with the perfect hint of coconut. The Coconut Amazebowl is visually bright and embodies all that they stand for; healthy goodness served in a bowl, guilt-free.
Amazebowls soon hopes to incorporate quick and efficient breakfast and lunch items to their menu, too. They aim to design an experience where customers can just pick up a meal and eat it on the go. The options? Avocado toast, oatmeal and chia pudding, all of which will be readily available and equally delicious, giving you the fuel to get through your busy day in LA.
Pile It On: The Coconut Amazebowl is great on its own, but if you want to freestyle and add in some toppings, here are our favorites: watermelon, oranges, blackberries, cacao nibs, cantaloupe, plum, dried orange slices, nuts, pomegranate and mint.
Native Knowledge: One of the off-menu items that customers should try is the nut butter. They make it themselves!
1425 Ocean Front Walk
Venice, CA 90291
300 S Santa Fe Ave, Ste P
Los Angeles, CA 90013