With a New Location Opening in 2020, Audi Fletcher Jones Is Expanding Across Southern California
Written By: Diego E. Gaxiola
Photography Provided By: Audi Fletcher Jones
From the famous Fletcher Jones license plate covers that we are used to seeing on our daily commutes to the distinguished Mercedes-Benz center that has graced Newport Beach’s Back Bay since 1991, the premier auto dealer continues to lead the industry in unprecedented customer service and a refined inventory of luxurious vehicles. Utilizing the same core values and standards that the family-owned auto dealer is known for, Fletcher Jones is set to open its newest Audi location, where Highway 73 and the 55 South freeway meet—literally! Complete with an all new management, philosophy and location, Audi Fletcher Jones’ main goal is to provide an exciting experience that every individual should feel when shopping for an Audi.
General Manager Dave Gonzalez and General Sales Manager Taylor Bradford are looking forward to the unveiling of the new Audi Fletcher Jones location, set to open in 2020. Before joining the Fletcher Jones family back in 2013, Bradford served as a firefighter, explaining how the skills he learned while working in emergency services have translated into his career in auto sales.
“As a firefighter, my job was to take care of people, and the fact that that resonated into the way Fletcher Jones wants to do business with their clients is why it felt like this job was a natural fit for me,” explains Bradford.
Bradford grew up with an appreciation for cars thanks to his father, who was in the car business for three decades here in Southern California. Bradford was first hired at Fletcher Jones’ Mercedes-Benz of Ontario, quickly learning the ins and outs of the auto business. Following his success at the Ontario location, he was hired at Audi Beverly Hills, another Fletcher Jones company. He quickly caught on to one key component distinguishing Fletcher Jones from other luxury automotive dealers stating, “At Fletcher Jones, we are not interested in a one-off transaction—we want to be your car people.”
This standard of excellence is what drives General Manager Dave Gonzalez as well. Gonzalez states, “Whether a guest purchases or doesn’t, we want them to feel like this was the best car-shopping experience they have ever had.”
Gonzalez, who describes the luxury dealer as more of a family than a business, began working as a sales manager for Mercedes-Benz Fletcher Jones in Las Vegas back in 2006. Over the next decade, he continued to excel, managing locations in Fremont, California followed by four franchises in the Chicago, Illinois region. Ultimately, Gonzalez was offered the position of General Manager of Fletcher Jones Motorcars in Newport Beach. From humble beginnings as a boy with a passion for cars, to managing the nation’s number one Mercedes-Benz dealership, Gonzalez’s story truly embodies the American Dream.
“I think that ‘trust’ is a word that isn’t often times used when purchasing a car. I want guests to feel that we are trustworthy and have a fun experience, too,” says Gonzalez. With the new Audi Fletcher Jones location opening up in 2020, guests are sure to leave the dealer feeling exceptionally delighted with their experience.
“We didn’t want just another cookie-cutter building. We spent almost a year convincing Audi that the stunning design would put us in the best position and provide a truly amazing experience for our customers,” says Bradford.
The new location features a sleek two-story design, complete with Audi’s service center on the bottom floor and a lavish showroom on the top floor. From expert guidance while shopping for an Audi vehicle to preferred owner benefits like complimentary car washes and a relaxing guest lounge, individuals will receive an unrivaled car-buying experience. Bradford adds, “We really wanted an opportunity to bring that same feeling customers in the past have felt when buying from Fletcher Jones to our new location here in Orange County.”
Native Knowledge: The site of Audi Fletcher Jones’ newest location was previously home to Ganahl Lumber, the oldest lumberyard in all of California!
Native Knowledge: Before realizing his true passion was in car sales, General Manager Dave Gonzalez was attending school with the goal of becoming a sports broadcaster. During college, he started working as a car salesman and quickly realized the auto industry is what he wanted to pursue after graduation.
Audi Fletcher Jones
375 Bristol St
Costa Mesa, CA 92626
Fletcher Jones Motorcars
3300 Jamboree Rd
Newport Beach, CA 92660