Credit: Adam Gentry
Credit: Adam Gentry

National Brioche Day Is a Thing, and We’re Here for It (This Recipe Is a Must-Try!)

This Bread Is So Popular, It Has Its Own Day! 

On the off chance you haven’t heard, May 14 is National Brioche Day—the official-unofficial holiday dedicated to the irresistible French sweet bread that plays an essential role in every Parisian’s balanced diet. If a whirlwind trip to the City of Light isn’t in the cards, St Pierre—the go-to brioche brand that you can find right in your local supermarket—has made a mission of bringing a little taste of Parisian pâtisserie right into your very own maison. Best French Toast Recipe

Unlike typical white bread, which is made with basic ingredients like yeast and water, brioche has a soft, pillowy texture, warm golden-brown color and signature slightly sweet taste. A beloved mainstay in French culture and cuisine, its origins are believed to date as far back as the 800s.

Credit: St Pierre

Parisians typically start the journée (day) with a warm treat—enjoying a pastry, baguette or brioche roll with spreads like butter, jelly or Nutella. French children love brioche as an after-school gôuter (snack), and St Pierre even makes a drool-worthy Brioche To Share that’s fresh and ready to eat—morning, noon or night. 

Bread is more than just a staple in France; it’s a lifestyle. In Paris and in most French cities, every neighborhood is actually required to have a local bakery, known as a boulangerie, making bread easily accessible to its residents. Here in the US, there’s no need to line up outside the local bread baker, since St Pierre’s brioche is conveniently packaged and ready to take home. Best French Toast Recipe

Credit: St Pierre

You probably won’t be surprised to learn that brioche has a strong fan following. The Rock recently shared his spin on brioche French toast as an epic cheat meal while Chrissy Teigen included her own version in her Cravings cookbook and has been known to make brioche garlic bread. J.Lo even went Instagram official with her love for St Pierre, incorporating it into her Christmas morning breakfast.

If you’re planning to observe National Brioche Day, it’s time to start mapping out your holiday menu. Consider planning an epic brunch with brioche waffles, classic bread pudding or a crowd pleaser like Cinnamon Twist French Toast (see recipe below). Or try munching on pulled pork or hamburger sliders with toasted Brioche buns as a dinner entree. Browse the list of recipes below for endless creative ways to put a French spin on your favorite dish.


Cinnamon Twist French Toast 

Credit: Adam Gentry

2 slices of St Pierre Brioche Cinnamon Twist
1 egg
1.4 ounces of milk
1 banana
1 tbsp superfine sugar
Toffee sauce

  1. Whisk the milk and egg together in a mixing bowl.
  2. Place the mixture in a shallow dish that’s wide enough to dip the brioche in.
  3. Dip both sides of the bread in the mixture.
  4. Melt some butter in a frying pan.
  5. Add the slices to the pan, gently frying both sides until golden brown.
  6. Cut the banana into slices, then sprinkle with sugar.
  7. Fry the banana slices until golden brown and caramelized.
  8. Add the fried banana slices on top of the cinnamon twist French toast, then drizzle with toffee sauce.

Best French Toast Recipe

Happy National Brioche Day

Writer | + posts

Based in Los Angeles, Kandace has spent the past ten years in the fashion and lifestyle space, and recently in entertainment at Sony Pictures Studios. She has a Masters in Journalism from Emerson College and has studied in Paris, Firenze, and Washington DC, beginning her career as a style editor and tastemaker for NBC. She is an internationally award-winning filmmaker, having studied screenwriting for film and television at UCLA, and her work has been celebrated around the world, in cities like London, Nice, New York, and Montréal. Paying homage to her French heritage, she is also the creator of The Chic American--a style and culture editorial destination for Francophiles, dedicated to the art of living an elevated, French-inspired lifestyle.

Website | + posts

Adam is a Southern-California native, a photographer and an entrepreneur. He is passionate about profiling interesting people whether they are a break- through artist, a fledgling stylist or simply someone with a compelling story to tell.


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