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This Deliciously Exclusive Event to Benefit St. Joseph Center

Written By: Tamara Philips Depressed Cake Shop Raises Awareness for Mental Health Issues

The Depressed Cake Shop (DCS) will return to Santa Monica with a pop-up store at Streetcraft LA as a fundraiser for St. Joseph Center in Venice. The shop will sell gray cakes to raise money and awareness for mental health issues. This exclusive event will feature cake, photography, music, wine and more on May 6th (7-10 p.m.) and May 7th (10 a.m.-3 p.m.).

By engaging local bakers to donate and sell gray baked goods, DCS has raised over $100, 000 for charities globally since its inception in 2013. And with one in four people that will suffer from, or be touched by, a mental health issue at some point in their lives, DCS aims to bring worldwide awareness.

“The Depressed Cake Shop believes that mental health issues will be more effectively managed when there is an open dialogue, and that is what we are working to create, ” says Depressed Cake Shop’s Valerie Van Galder. “Our gray cakes are a visual metaphor for the cloud that can descend during a depressive episode. The energy and community created at our shops have proved transformative for the organizers as well as our customers.”

If cakes and wine aren’t enough to rev up your excitement, DCS will be launching a limited edition t-shirt collection designed by Wear Your Label, a conscious clothing line that uses fashion to create conversation about mental health. Money raised from the sale of this collection will be used to support the St. Joseph Center’s Mental Health Initiatives.

“We couldn’t be more proud and excited to be working with Depressed Cake Shop and Broken Light Collective, ” notes Wear Your Label co-founders Kayley Reed and Kyle MacNevin. “The Depressed Cake Shop Pop-Up is our first stop in LA, and we’re incredibly humbled to be given the opportunity to share our story alongside like-minded companies.”

And be sure to peruse the beautiful original artwork by Danielle Hark that will be displayed and sold at the event. DCS is partnering with the Broken Light Collective, a collection of photography by artists affected by mental illness from around the world curated by Hark.

“I am thrilled to be partnering with Depressed Cake Shop and Wear Your Label, ” says Hark. “Photography helped save my life after a severe depression. It literally got me off the floor and back into the world. It gave me a voice when I felt I had none. I am honored to be able to help other artists with mental illness to share their voices through this awe-inspiring Depressed Cake Shop exhibit, and to raise money for such an important cause. I hope viewers recognize the bravery and strength behind every image.”

For more information on Depressed Cake Shop, please visit www.depressedcakeshop.com.

The Depressed Cake Shop | @depressedcakeshop
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