Viva Raw Vegas

Talking Raw Food With Eat Expert Chef Jermaine Jonas

Written By: Jessica Gomes | Photographed By: Tara Simon

Chef Jermaine Jonas grew up in the West Indies, where he would see where his food was truly from and how it was being made. Here in the United States, we often forget that creating thoughtful, healthy food is crucial for nourishing our bodies. Now a transplant from the Big Apple, Chef Jermaine is leading Juice NV in the Vegas raw food movement. He creates numerous juice and smoothie concoctions filled with superfoods and organic fruits and vegetables, along with raw organic food items — feeding the public with conscious, thoughtful cuisine. Focusing on seasonal organics, you will always get the freshest beverage or food item, with the menu items changing depending on the time of year.


Q: What made you want to open up the Juice NV concept?

Jermaine Jonas: Juice NV is a collaboration between myself and my partners to offer a place for people to come replenish and rejuvenate themselves from all of the excesses of Las Vegas.

Q: How long have you been juicing/eating raw foods?

JJ: I have been juicing for over 15 years and have been a vegan for 20 years. I grew up with many different food allergies and found that eating this way, along with consuming whole, unprocessed foods was the best thing for my health.

Q: What are the health benefits?

JJ: The main health benefits of this type of eating and lifestyle are to give your digestive system a break while capturing the enzymes that some say are the building blocks of life. Enzymes and other nutrients in food are usually destroyed by cooking them.

Q: What are superfoods and what are their benefits?

JJ: Superfoods are foods that are high in phytonutrient content loaded with nutrients. Super foods prove a wide array of vitamins and nutrients, but for me, personally, I love superfoods for their antioxidant properties. Antioxidants help to fight free radicals in our body, which are known to cause cancer. Also, superfoods contain systemic enzymes that help to fight inflammation in the body.

Q: What would you consider the most healthy and necessary superfood?

JJ: The most important superfood is a tough question, but I would say my favorite would have to be avocado, which is a superfood and also a source of good cholesterol.

Q: If you were stranded on a desert island and could take one superfood with you, what would it be?

JJ: The coconut. It provides water, you can eat it, and you can make tools and build shelter with it. It also has antibacterial properties and is the closest thing to your blood plasma.


Q: What are the most popular juices, smoothies and raw food items?

JJ: Our most popular drink changes by season. During the spring and summer months, it’s our Unicorn’s Blood (pineapple, watermelon, lemon and ginger). And during the fall/winter months it’s the Beets by Waits (carrot, apple, beets and lemon). The most popular smoothie is our Maca’s Paradise (banana, pineapple, almond milk, ginger, coconut oil, maca and maple syrup). Maca is a Peruvian superfood that is known for its energizing and mood enchanting qualities. As for food items, I would say that our Avocado Pesto Sandwich (toasted sprouted grain bread, a rich walnut pesto, arugula, avocado, and micro greens) is the customer favorite.

Q: How do you prepare your gourmet raw food items?

JJ: We prepare our gourmet raw food items by first choosing only the finest quality organic fruits and vegetables. We also incorporate every superfood you can think of: cacao, acai powder, dates and chia seeds, along with our carefully selected seeds and nuts, which are Brazil nuts, hemp seeds and pistachios.

Q: What are the benefits from doing a juice cleanse?

JJ: Juice cleanses give your digestive system a break. A cleanse gives the body an automatic reset while also detoxing and cleansing the liver, colon and skin.

Q: What will people notice from doing a juice cleanse from start to finish?

JJ: One of the things that people will notice is how well your body adapts to the cleanse after the first day. The first day is always the toughest, but by the end, you have more energy and an overall great feeling of general health.

Q: How often should you cleanse?

JJ: I would recommend doing a cleanse at least four times a year, once every three months, and cleansing for at least five days.

Q: Can you consume your smoothies, juices and raw food while cleansing?

JJ: We recommend a full liquid cleanse. However, we also create special cleanses that combine solid food, cold pressed juice and smoothies for individuals who need to be eased into a full liquid cleanse, and for those who need a lot of calories, like professional athletes.

Native Knowledge: When he’s not working, Chef Jermaine enjoys vegan meals from Lucky Foo’s and The Wynn.

Juice NV
9500 S Eastern Ave, Ste 110
Las Vegas, NV 89123

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