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Emerson & Farrar’s Diamond Education Class Is in Session

Written By: Crystal Harrell Ring Shopping Palm Springs

The holiday season is approaching, and while it may be the perfect opportunity to find the right holiday decorations, it’s also one of the most popular times to get engaged. The festive cheer surrounding December makes it the month when the most proposals take place, but how do smitten lovebirds decide on the perfect engagement ring to buy for the first time? Before making such a big purchase, it is essential to be educated on the four C’s of diamonds: color, cut, clarity and carat. Vice President of Sales Landon Morris of Emerson & Farrar Fine Jewelry has tips and tricks when it comes to shopping for the right diamond.

Ring Shopping Palm Springs

Q: What are some popular choices for cut when buying engagement rings this season?

Landon Morris: Round is always the most popular choice for cut, as is oval, but the most important thing to remember is to keep it simple. Another option is to go classy with a solitaire with a few diamonds.  As well as the shape, when the jeweler talks about cut, we’re actually referring to how well that round or princess diamond is cut. At Emerson & Farrar we always recommend “ideal cut” diamonds as they give the best sparkle.

Q: What are some red flags to look out for when looking at the clarity of rings?

LM: The best clarity is flawless, meaning it has no inclusions visible under 10x magnification, extremely rare to find—I would recommend staying in the VS1 – SI1 range.  One thing to look out for with clarity is making sure there are no blemishes visible on the surface of the diamond with the naked eye.

Q: What do first-time buyers need to know about carat when purchasing diamonds?

LM: If you’re able to get one carat, that would be good, or even 1.01-1.05; That way if the diamond somehow gets chipped, you’d be able to polish the edge away. But most importantly, just make sure to get something they love and what you can afford. You can always upgrade your diamond later on and stick with something more affordable while starting out.

Q: What kinds of colors do diamonds come in?

LM: Everything that isn’t white is considered a “fancy” diamond. There are colors like gray, yellow, orange, red, green, pink, purple and black, but colored stones are more likely to contain impurities as opposed to clear diamonds.

Q: What color do you recommend for engagement rings?

LM: What matters most is what the person you are buying the ring for prefers. Men, listen to your women! Go on her Pinterest, ask her friends, know what she likes. Because she’ll be wearing that ring not just for you to see, but for the whole world to see as well.


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Q: When do you think is the right time to purchase an engagement ring?

LM: Honestly, everyone is on their own unique journey, and when the moment is right between two people, it will become clear. A ring will be used to symbolize that moment forever.

Emerson & Farrar Fine Jewelry
125 South Palm Canyon Dr.,
Palm Springs, CA 92262

27 E State St,
Redlands, CA 92373