Rincon Reservation Road Brewery
Rincon Reservation Road Brewery

Harrah’s Resort Southern California Is About to Get a Whole Lot Hoppier With the Addition of This New Nearby Brewery

3R Brewery Is Pouring Beer As Rich As Its History Rincon Reservation Road Brewery

Written By: Nadine Blanco
Photography Provided By: Harrah’s Resort Southern California Rincon Reservation Road Brewery

If you’re looking for a San Diego County brew that tastes as rich as its history, look no further than Rincon Reservation Road Brewery: the first certified Native American owned and operated brewery on tribal land in Southern California. Rincon Reservation Road pays homage to the Rincon Band of Luiseño Indians who’ve prevailed on this land for at least 14,000 years and are considered the original Californians. Now, the Rincon Economic Development Corporation (REDCO) is proud to announce the brewery’s opening on Jan. 30. Rincon Reservation Road Brewery

Also known as 3R Brewery, this historic beer enclave is a new iteration of the former SR76 Beerworks, adjacent to Harrah’s Southern California Resort. “SR76 referred to the path along the San Luis Rey River where our Luiseño people in ancient days would travel. We did not feel that the name told and captured the story of our ancestors,” says REDCO Chairwoman Ruth-Ann Thorn. The brewery is named for the actual Rincon Reservation Road, a trail which runs through several modern-day reservations, including Rincon, Pechanga, Soboba, Pala, Pauma and La Jolla—still connecting their people.

Native Knowledge: The tribe elders are in the process of being interviewed in an effort to preserve the stories of the Luiseño culture and heritage—stories that will help name future brews. Rincon Reservation Road Brewery

“San Diego is the epicenter for craft beer, and we felt, as a Native tribe from San Diego, that we should bring our culture to the craft brewery space,” explains Thorn. The culture and the heritage of the Luiseño people will make Rincon Reservation Road distinct in San Diego’s craft beer market. Thorn assures, “We have something different to offer because of our historical knowledge of botanicals and our passion for the earth.”

Native Knowledge: 3R’s seasonal brews will be infused with seasonal plants that are sourced directly from the reservation land.

As a result, each of 3R’s mainstay offerings are tributes to life on the reservation. The Oasis Blond Ale is named for a sanctuary of hidden beauty on the Rincon Reservation, which is celebrated with slight fruit flavors, malty sweetness and low hoppy bitterness. In honor of the many reservation dogs, the crisp Rez Dog Hefeweizen “takes the road less traveled” with notes of banana and clove. The Red Rattler Amber Ale “symbolizes the balance and respect” needed to pay homage to San Diego’s largest snake species, the Red Diamond Rattlesnake, with flavors of caramel, toffee and toasted pine. Finally, the Chief IPA “embodies what it means to be number one,” with a combination of spice and citrus extracted from Zappa, CTZ and Chinook hops.

Native Knowledge: The mastermind behind 3R’s signature brews is Shawn Steele, who was the former brewmaster at Karl Strauss and director of brewing at Coronado Brewing.

This is only the beginning for Rincon Reservation Road. More unique, seasonal brews are to come,  as they continue to both experiment with native botanicals and unearth more stories of the culture. Come out and take your own journey down Rincon Reservation Road, where each beer has a story.

Rincon Reservation Road Brewery
777 S Resort Dr
Valley Center, CA 92082

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