Daina Trout Talks What Inspired Her to Create Your Favorite Kombucha
Written By: Aubrey Freitas
Photographed By: Matthew Misisco
Expert: Daina Trout
Credentials: CEO and Co-Founder of Health-Ade Kombucha
Q: What’s your favorite part about your business?
Daina Trout: The people who run it. They are the reason we are the fastest growing brand. They represent the story and the product. I am forever grateful for them.
Q: What do you want people to gain from their experiences with your product?
DT: Our mission is to inspire others to be the happiest and healthiest versions of themselves. Health and happiness is very personal and is different for everyone. I want to help people get there, I want to champion that.
Q: How does it feel to know that your product is helping people make healthy choices?
DT: It feels great. The way I view kombucha is like a lifestyle, a lifestyle that says, ‘You’re worth it.’ It’s a movement to real food. That’s a lifestyle change and movement I want to be apart of. It involves food and plants and other natural and nourishing foods that are around the world that make us feel good and happy. Beyond the food part, the other piece that is important to me is the purpose. Being inspired to do more than the corporate job that wasn’t fulfilling us at the time.
Q: What’s a message you want others to believe in?
DT: Our tagline is ‘Follow your gut!’ and it’s displayed all over our bottles of Kombucha. It took us a lot of guts to get here, and we want others to do something great.
Q: How did you get started on the journey to building your company/brand?
DT: We have grown a lot over the past five years. We are currently the fastest growing brand in the nation and are sold in 10,000 stores nationwide. It’s important to us to have made it to this scale while staying true to our authenticity. It was an entrepreneurial journey that started with 600 bucks in a farmers market, and we had no idea where we were going.
Q: What’s one thing that you think is important for a business to care about?
DT: People. 100 percent people. It’s a mistake to only focus on the money. I’ve gotten everything I’ve needed just from focusing on the people. The social impact that the product could be making, you should try and make it on the world. Continue to make that impact.