A Peak into the History and Future of Leeds & Son Palm Desert
Written By: Elaine Morgan Cutting Leeds & Son Palm Desert
At the Leeds & Son showroom, Coachella Valley residents mingle with jewelry enthusiasts from Europe and Asia. The famous jewelry company is entering its 70th year of business and it’s not hard to see why. Leeds & Son has spent those 70 years dedicating themselves to the people they serve, the community they’re a part of, and the quality of fine jewelry and watches that they produce. The honor of this platinum level anniversary could not have been bestowed on a more fitting location, and the celebration will surely be one to remember.
Leeds & Son began in 1947 as a small store in downtown Indio, owned by Edward and Eleanore Weiner. Edward started as a dam worker, while Eleanore sold jewelry to the workmen. Over the years, the company grew steadily to become a popular locale in the Indio community. In 1976, Edward and Eleanore’s son Terry Weiner purchased the company and expanded it even further along with the support of his sister, Riki Stein, and her son Brett. In those years, Leeds & Son built a firm foundation in the community and perhaps this personal touch is the secret to their longstanding success. “We have a strong commitment to the valley, both in civic involvement and also charitable giving,” says Terry Weiner. “We are not here to sell an item, we are here to build relationships.”
These relationships are undoubtedly rooted in Weiner’s deep and passionate love for his trade. “I have always had a keen sense of beauty… anything that calls for the use of hand craftsmanship and quality.” says Wiener. “Every day I feel lucky because I love fine jewelry and watches, and I made it my vocation.” This passion is clearly evident in every one of the transactions made at Leeds & Son, turning customers into repeat customers, along with their children and their children’s children.
Today, Leeds & Son is based in El Paseo and has become a destination shopping experience, sharing this personal passion with not only devoted residents, but also customers from around the globe. They feature brands like Patek Philippe, Rolex, and Mikimoto. Their showroom even hosts their own world class repair and manufacturing facility right on campus to give customers the prompt and convenient care they need. Starting from Eleanore’s passion, Leeds & Son has grown to become a strong pillar in the community, and a rare diamond among jewelry stores.
To commemorate this 70th anniversary, Leeds & Son will be presenting an exclusive new Jewel Box. A celebration will be held in November at the new clubhouse at BIGHORN Golf Club, and if the event is anywhere near as dazzling as the jewelry, it’s sure to be spectacular. This year, Leeds & Son will also be launching a new line of gifts specifically designed for corporations to give to employees and clients, as well as expanding their online options. Leeds & Son is always looking for ways to form meaningful connections between people through the art of jewelry, even beyond their showroom. This thoughtful anniversary simply embodies the heart that has kept Leeds & Son strong for 70 years and many more to come.
World Traveler: Terry Weiner is passionate about traveling for his job. He lives in Italy for about a third of the year and loves scouring the world for new products and partnerships. “I use my time in the summer to work closely with designers in Vicência and Milan creating unique and high quality jewelry for our clients,” says Weiner.
Shine Bright Like a Diamond: On top of great service is of course, fantastic quality. Leeds & Son only sell diamonds with certificates from the Gemological Institute of America (GIA), or the American Gem Society (AGS), both of which are top gem certification laboratories.
Leeds & Son Fine Jewelers
73-670 El Paseo
Palm Desert, CA 92260
Happy 70 Years, Leeds & Son