Thinking about Buying or Selling? Don’t Consider Listing Your Home Until You’ve Received This Real Estate Expert’s Advice

Real Estate Expert Brian Liberto Will Help You Decide If It’s Time to Go to Market

While it may feel difficult to know where to begin these days, especially in such a wild housing market, Newport Beach realtor Brian Liberto understands the real-estate landscape and helps clients make informed buying and selling decisions. These are Liberto’s tips on what to consider before heading to the market. OC Real Estate Trends


1 | Prioritize Your Needs and Align on a Budget

It’s important to ensure that this new purchase or sale is sensible for your family’s finances and lifestyle. Liberto suggests asking yourself three questions: what is your budget, why do you want to buy or sell your home and what is the most important thing to each of your family members? Once you discover what housing aspects are important to each family member, rank these must-haves, so you can make a unanimous decision.

OC Real Estate Trends

2 | Stay Informed on the Market Conditions

On a general level, the current market conditions are advantageous to sellers due to low inventory, lower interest rates and greater demand for homes by motivated buyers. However, Liberto points out that specific markets could have their own conditions that might not follow these trends. Understanding your house’s location and partnering with a trusted realtor who specializes in the area will inform you on pertinent market conditions. To inform his clients, Liberto utilizes a 360-degree perspective by “understanding the micro-markets, design [and] development opportunities and hyper-localism to maximize the returns on clients’ assets.”


3 | Utilize the Power of Technology

Virtual showings and online, paperless transactions have become integral in the buying and selling process “We can, from end-to-end, do a 100% all-digital transaction as we have the tech stack in place to do that,” shares Liberto. “We are able to shorten sales cycles by leveraging 4D technology [and] artificial intelligence.” Artificial intelligence creates more accurate forecasting and enables buyers to visualize what a home could look like with remodeling and design changes.

Local Insight: Liberto is an early adopter of disruptive technology, including new digital currencies, to drive impact for his clients. Over the summer, Liberto closed his first cryptocurrency transaction on Kings Rd. Liberto also has a proprietary technology platform that uses data and analytics to anticipate market trends.

OC Real Estate Trends

4 | Emphasize Key Housing Features

As buyers consider homes that fit their lifestyles, Liberto has seen greater interest in luxury homes with great views as well as properties with more square footage. Make sure to show off key attributes that will wow buyers, and you can always turn to a real estate expert for advice on how to make your property stand out from the competition. “I focus on families, move-up and -down buyers, investors and high-end luxury real estate,” says Liberto. “I consult with [clients] on building and adding value to their homes for a profit and equity positions that allow sellers to get a higher price.”


About Brian Liberto

Brian Liberto is a Newport Beach native and Berkshire Hathaway realtor with over 16 years of experience in real estate finance, representation and development. His passion lies in investing and developing some of Newport Beach’s most iconic homes for the past 10 years, especially on Kings Rd in Newport Heights. Liberto has closed over 200 transactions and sold over $200 million of luxury real estate across Newport Beach, Corona del Mar, Costa Mesa, Newport Heights and the Balboa Peninsula. Specializing in the Newport Beach luxury marketplace, he is an expert in Newport Heights and has broken the sales record there eight times. A self-proclaimed “King of Kings,” Liberto has also consulted on over $50 million plus for homeowners on Kings Rd. Liberto and his team offer services like development, marketing, design, research and strategic sales to help clients make informed decisions at every stage of the buying and selling process.

OC Real Estate Trends

Brian Liberto
Berkshire Hathaway

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