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Fenty Beauty by Rihanna at Sephora Has You Covered

Written By: Jessica Ourisman
Photographed By: Andrea Domjan
Hair and Makeup By: Heather Balaam
Models: Joanne Joo, Janalyn Marie of Brand Model & Talent, www.brandtalent.net

The beauty world is recovering from the earth-shattering and innovative launch of Fenty Beauty by Rihanna’s Fall 2017 line. In addition to the cosmetics line’s mass appeal, Rihanna’s foray into the beauty industry also marks an important social milestone. As public demands for ethnic inclusivity in beauty grow stronger, the company’s resounding success could signal a trend towards more socially-attuned beauty businesses.

Fenty makes it a point to cater to all consumers, and has the tagline to prove it: “Beauty for all.” As explained by Rihanna, “I work with a lot of beautiful women of all shades from all over the world. A lot of times, women have a hard time finding their shade in a brand, and I wanted everybody to feel included. I wanted a wide range of shades.”

To meet that goal, Fenty developed products for all skin-tones, like the Match Stix Shimmer Skinstick, available in 10 shades, and the single-shaded but equally universal Gloss Bomb Universal Lip Luminizer.

Still, the line’s most notable skin-clusive venture is the foundation.

Enter Pro Filt’r Soft Matte Longwear Foundation. The top-rated, liquid foundation is available in 40 different hues of buildable coverage. Ranging from 100 (“Light Neutral”) to 490 (“Deep Cool”), they dry with a natural-looking, matte finish that even works on oily skin types.

What makes the foundation so revolutionary was their dedication to following-through on Fenty’s promise, resulting in a meticulously developed spectrum of colors that look natural on everyone.

Beauty consumers have never had so many tints to choose from. Thankfully, Fenty’s website offers tips for choosing your perfect match. First, they recommend letting the pigment-rich liquid dry, allowing the color to set before you make your selection. If you’re choosing between two hues, they suggest opting for the lighter option. (No pressure, though: Even Rihanna herself wears one of four different shades depending on the time of year.)

The truth is, we fell hard for the buzzy new beauty launch. Fenty Beauty by Rihanna has officially upped-the-ante, forever raising our expectations for more, better, tone-matching cosmetics to choose from. Because let’s face it: not all nudes are the same.”

Sephora Fave: Fenty Beauty by Rihanna is sold exclusively at Sephora stores, on Sephora.com and FentyBeauty.com! Head to a location near you to grab your best-matching shade.

Native Knowledge: You can see Rihanna’s top picks on the Fenty Beauty by Rihanna page at Sephora.com!

Fenty Beauty by Rihanna@fentybeauty

Product Credits:
Pro Filt’r Soft Matte Longwear Foundation in 190, $34
Pro Filt’r Soft Matte Longwear Foundation in 390, $34
Match Stix Shimmer Skinstick in Starstruck, $25
Killawatt Freestyle Highlighter in Lightning Dust/Fire Crystal, $34
Full-Bodied Foundation Brush 110, $34
Portable Contour & Concealer Brush 150, $24


Sephora
South Coast Plaza
3333 Bristol St, Ste 1001
Costa Mesa, CA 92626
714.429.9130


Sephora
Westfield Century City
10250 Santa Monica Blvd
Los Angeles, CA 90067
310.843.0123


Sephora
Westfield UTC
4545 La Jolla Village Dr
San Diego, CA 92122
858.457.1983


Sephora\
The Gardens on El Paseo
73505 El Paseo, Ste 1620
Palm Desert, CA 92260
760.837.1970

Photoshoot Location:

iWink Studios
2646 Dupont Dr
Irvine, CA 92612
949.556.0550