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The Brand Synonymous With Excellence and Luxury Showcased Their New Pieces to Eager Attendees

Written By: Ian Hays
Photography Provided By: Kenny Goldberg and Christine Stein Rolex Boutique by Baron & Leeds

Few words in the English language are as synonymous with luxury as Rolex. The leaders in the craft of watchmaking recently presented their Baselworld 2017 collection at the Rolex Boutique at South Coast Plaza. The premiere was one of the first live viewings that are part of a nationwide tour Rolex is curating to promote the new Baselworld collection.

The invite-only event was a masterclass in sophistication. Impeccably dressed waiters and waitresses carried platters of hors d’oeuvres and champagne. There is something so satisfying about sipping on a fine drink and nibbling a crostini topped with Wagyu beef while basking in the aura of a never before seen Rolex watch. Helpful store employees were there to answer any questions guests had as well as take them to private rooms and alcoves to try on and inspect watches.  Rolex Boutique by Baron & Leeds

According to General Manager Mehrdad Shelechi, the projected best seller will be the Sea-Dweller, which is celebrating its 50th anniversary. The satin and polished finish steel band secures the 43 mm case. The dial face is a polished black and the hands and hour markers a sleek 18 karat white gold. Rolex newly equipped it with a “Cyclops lens on the crystal at 3 o’clock” to assist in reading the date. The face also has ‘Sea-Dweller’ inscribed in red. This documentation boasts the historic significance of this piece, exciting Rolex collectors and timepiece enthusiasts. This classic watch is priced at $11,350.

For the watch collector looking for something a little more “out of this world,” there is the new Rolex Cellini Moonphase. This watch comes in 18 karat Everose gold with a blue enameled disc tracking the phases of the moon. The strap is a deep, rich brown alligator leather. Displayed on the watch face is a new moon designed as a silver ring. This statement piece rises to the top due to the material used for the full moon. It is carved from a piece of true meteorite. It is subtle, balancing comfort and opulence (price only available upon request).

The Baselworld 2017 collection exudes freshness. There is a fusion of elegance and contemporary realization as well as comfort and simplicity in design that do not belittle the Rolex brand. As one guest put it, “watches are that rare piece of jewelry that are not only a statement piece on beauty but openly exemplifies strength.” And Rolex’s new Baselworld 2017 collection is here to make that statement their own.

Rolex Boutique by Baron & Leeds
South Coast Plaza  Rolex Boutique by Baron & Leeds
3333 Bristol St  Rolex Boutique by Baron & Leeds
Costa Mesa, CA 92626  Rolex Boutique by Baron & Leeds
Rolex Brought Their Best to the Debut of Their New Baselworld Collection at South Coast Plaza