Check Out What You Missed at the SWITCHFOOT Bro-Am
Written By: Jasmín Nelson SWITCHFOOT Bro-Am
Photography Provided By: Erick Frost, Gregory Wan and Shawn Butler
A sea of SoCal natives and enthusiastic out-of-towner’s gathered together for this free, family-friendly event, full of good vibes, good food and great people all supporting an epic cause called Bro-Am.
Thousands of people came by the masses to Moonlight Beach on Saturday, June 24 for the event that pretty much makes San Diego the finest city. Perfect weather where the turf meets the surf and sound bites from local band, SWITCHFOOT, rocking out while raising awareness for charities.
Bro-Am, the brainchild of SWITCHFOOT, teams up with organizations where giving deserving kids a chance at a thriving future is the ultimate goal. Through music, surf contests, fundraising and partnering with Stand Up for Kids, A Step Beyond, VH1 Save The Music Foundation, Feeding San Diego, Challenged Athletes Foundation and The Rob Machado Foundation to make a difference.
“We’re all so grateful there are so many people involved, working together to make sure this is a success,” said Tina Butler, The Executive Director of the SWITCHFOOT Bro-Am Foundation. And a success it was.
During the event, pro surfers and contestants showed out, the light shined through and Suja sipping vendors, organizers and sponsors joined together in spreading positivity for kids and the community.
“It’s a community coming together and you can tell the amount of love that goes into this event, you can’t help but be caught up in the spirit. It’s an amazing day for an amazing cause,” explained A.D. of SD Rock 105.3 who promoted the event on air.
The moment SWITCHFOOT hit the stage, the crowd welcomed the band, cheering with hands held high as The Bro-Am ambassadors came to life behind alternative beats and live instruments. The crowd was singing and swaying to “Dare You to Move.”
Paul Chapman, a Lieutenant for the Encinitas Marine Department, commented, “This is always just a safe, feel good event of happy people; it’s great to be a part of a 13 year long standing relationship with SWITCHFOOT with the City of Encinitas.”
Dedicated supporters of the event included Hurley and To Write Love On Her Arms who gifted their time with t-shirts and goodies as well as BMW Motorsport who gave attendees prizes, like the opportunity to potentially drive away with a new car. Suuuh-weet.
You could also appreciate the good eats available with an array of food tents lined up for your palette’s pleasure. In the mood for a gluten free wrap? Board & Brew had it covered. Craving chicken? Chick-fil-A patties were on deck.
If you missed the opportunity to experience this good music, good vibes, give back event, well there’s always next year. No shoes, no problem. Just remember to BYOB (bring your own bottle)—for water. There are several refillable H2O stations on the grounds compliments of The Rob Machado Foundation.
Be sure to also catch the ever so epic Bro-Am Exhibition at the San Diego International Airport. The colorful collection of surfboards and influential images stays put until September. Ready. Set. Go!
Here’s to an inspiring event that quenches your thirst and satisfies your soul. Cool story, Bro. Bro-Am, that is.
400 B St
Encinitas, CA 92024
JasmÍn is a true Jazzy of all trades. This girl boss keeps busy mothering, Life Coaching, photographing, legal assisting and studying as a Juris Doctorate candidate. Additionally, she appreciates all things fashion, food, art, and special events. She was born a Jersey girl, raised in San Diego and now lives in the OC. When she’s not wearing her sassy pants and finds free time, you’ll most likely spot her kickboxing, nama-slaying or catching good vibes and waves at the beach with her son. Guilty pleasure: Will work for shoes, bags and pumpkin frappes when in season. Hey, don’t judge unless you can walk on water. www.jasminamiraphotography.com