Welcome to the Neighborhood, Pacific Catch!
On Oct. 18, Pacific Catch, a sustainable seafood-focused restaurant, opens in La Jolla’s Westfield UTC center! Joining a culinary lineup that already includes established restaurants like Din Tai Fung, Queenstown Bistro and Javier’s, this West Coast fish house will focus on Pacific Rim flavors and “wave-to-table” seafood. Pacific Catch is based in the Bay Area and plans to open several locations throughout Southern California, starting with this San Diego spot. The concept originally debuted in 2003 with restaurateurs Aaron Noveshen and Keith Cox at the helm and has expanded from the original San Francisco restaurant to 11 locations in northern California. Seafood Restaurant Pacific Catch
“The Bay Area has been home to us for the past 18 years, and now, we are thrilled to be making our official Southern California debut in San Diego and introducing the community to our interpretation of a West Coast fish house,” shares Keith Cox, founder and CEO of Pacific Catch.
“While San Diego’s consistently great weather was an obvious draw when deciding where to open our first restaurant in Southern California, we believe our company’s values, such as our sincere focus on sustainability and emphasis on using fresh and high-quality ingredients, will resonate with our new community.” – Keith Cox, founder and CEO of Pacific Catch.
Pacific Catch’s menu features signature dishes like ceviche tacos, Hawaiian kampachi, and Ahi Poke Bombs alongside seasonal rotating options. As a member of the Seafood Watch program, they follow Monterey Bay Aquarium standards for responsibly sourced seafood. Their Director of Sustainability, Jennifer Bushman, ensures all seafood is either wild-caught or responsibly raised with ocean health in mind. Guests can also enjoy healthy options like the vegan West Coast-style bowl, made with grilled tofu and fresh vegetables.
At launch, look for heritage specials like jumbo shrimp cocktail and the sharable FishBar Platters during the opening weeks. Tropical cocktails like mai tais and tiki old-fashioneds pair perfectly with the Pacific Rim menu and laid-back vibe. The bar also serves local craft beers and JuneShine hard kombucha, perfect for the San Diego crowd.
The 4,500-square-foot space includes an open kitchen, two patios with firepits, and a breezy open-air cocktail bar. Coastal décor includes colorful mosaics and tropical murals that create a relaxed yet vibrant setting for any occasion. Even takeout stays on theme—every to-go order comes in 100% compostable packaging as part of their sustainability mission.
Pacific Catch
4545 La Jolla Village Dr
San Diego, CA 92122
@pacificcatch
Photography By: Anna Marks, James Tran + Karen Winoka
Michelle Stansbury is a San Diego-based freelance writer who writes about travel, food, cocktails, and events. Misuse of the word ""literally"" drives her figuratively insane.
