Here, You Can Shop, Sip and Connect With the Local Community
Oceanside’s The Rising Co. is a coastal community hub, a multi-use retail concept, coffee shop, coworking loft and events space that is designed to bring people together. Owners Rob Riese, Julie Ellis and their partners have created an ecosystem where the businesses within The Rising Co. combine to be something greater than the sum of its parts. The Rising Co. Oceanside
Ellis, who started the co-op in a small space in south Oceanside before partnering with Riese to bring it to its current location, explains, “To see a space where a dozen talented designers can continue their passions and grow is inspiring. Running a small business is hard, but it’s better when you get to work alongside other retail owners and help each other through those struggles.”
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Riese explains why he was drawn to the concept: “We live in a fractured society, so we wanted to create a place where people can come and experience things together. One of the major trends that has happened in retail is that people shop online for convenience, but they shop in-person for the experience. Shopping at The Rising Co. entails everything from DIY projects to meeting with friends. We have 12 different designers and merchants who create products with purpose; they all fall under our overarching theme of trying to be good stewards of our community and our planet.” The Rising Co. Oceanside
The Rising Co. is more than just retail and coffee. The community hub stays busy with a wide range of events like workshops, movies, workout classes and more to be a place for the community. “On Friday night, we might have a church group, on Saturday, we have a punk band playing and on Sunday, we have storytime for kids. The versatility of the space works because it reflects the community,” says Ellis.
And just as Oceanside is experiencing a renaissance, The Rising Co. building has also undergone a dramatic renovation. Riese reflects, “We took this building that was literally falling down and turned it into a destination where people want to hang out. Back in the beginning, we had artists put murals on our building, and that really brought the space to life.” Daren Magee created a mural on the south side of the building, and Chris Mowgli Miyashiro’s art is on the north end. “To be a part of this very creative group is very special. It transcends the building to the people who are a part of it.”