A Look Into the Beloved Salty Brand, Slightly Choppy
Hand-crafted, perfectly imperfect surf artifacts made in Newport Beach can only be described as one thing: Slightly Choppy. Created in 2015 by Scott Richards, Slightly Choppy is a collection of stitched flags and other creative keepsakes with the purpose of connecting people to the spots they cherish most. Slightly Choppy Newport
After working in the surf industry for a number of years while working in his studio in his spare time, Slightly Choppy became Richards’ full-time job. “I started a project based on local surf spots for myself, friends and family; the demand started growing, and it then became my full-time business,” he explains. Slightly Choppy Newport
Richards has been on the creative side in his past roles, being creative director and art director at global brands. “Now, I’m a student of the process. The responsibility of the business has been a challenge for me. I learn as I go; I have to wear all the hats,” says Richards. Slightly Choppy Newport
The collection of one-of-a-kind flags showcases popular beach destinations such as “San O,” “Wedge” and “El Porto,” among many others. The inspiration behind Richards’ work stems from all aspects of life, specifically being drawn to coastal communities and old, weathered beach towns. “I literally can walk around the neighborhood and find inspiration in things. Signage is important—hand painted signage, street art, packaging, old scholastic manuals, the list goes on and on.” Richards’ studio sits on 30th St on the peninsula in what was once a sail manufacturing loft. Slightly Choppy Newport
Slightly Choppy has collaborated with like-minded brands over the years. One of his favorite projects was for the Surfrider Foundation for the United States and Oceans of America campaign. “I was asked to design a collection of flags that supported the campaign, and it helped create awareness for people to join together to protect our oceans, waves and beaches,” says Richards. “My goal is to keep growing my art studio and create handmade products out of the studio. Between my flags, sweatshirts, trophies, tote bags [and] puzzles, I’m wanting to expand the product line but also surround myself with other great artisans to continue building the Slightly Choppy artifact studio,” says Richards.
What’s your treasured spot? Find it on Slightly Choppy or create a customized flag and purchase a one-of-a-kind creation to remind you of the good times it represents. Slightly Choppy Newport
Photography Provided By: Cameron Oden & Ryan Garvin Slightly Choppy
Taylor is a graduate from the University of Southern California with a degree in journalism. She is our Los Angeles and Orange County editor. You can find her dining at a new restaurant, in the ocean or planning her next adventure. Say hello!