This Clothing Brand Holds True to Its LA Roots With Its Craftsmanship and Celeb Patrons Written By: Brianna Porter Photographed By: Charlie Chipman STRAPPED Clothing Los Angeles is a mecca of the arts, entertainment and celebrities. People from all over the world want to know what it’s like to live

Pérsona Cosmetics Owner, Sona Gasparian, Is Changing the Beauty Blogging and Social Media Scene Through Inclusivity and Female Empowerment Written By: Jessica Ourisman Photography Provided By: Pérsona Cosmetics Sona Gasparian Pérsona Cosmetics Meet Sona Gasparian, the Armenian beauty guru behind Simply Sona, a beauty, lifestyle and fashion blog based out of

Win Significant Other of The Year By Gifting One of These Romantic Pieces Written By: Kaitlynn Labit Photography Provided By: Mimi et Cie Jewelry Diamond Gifts From Paris, with love, comes Mimi et Cie. After working in management for major retail brands—think Nordstrom and Gap—and spending her time selling over a

Sakara Life Wants to Help Everyone From Your Neighbor to Runway Models Written By: Chelsea Raineri Photography Provided By: Sakara Life At some point in every woman’s life, she’s stood in the mirror and wondered why she didn’t look a certain way. Be it skin issues or not reaching the

Next Time You Pack Up for a Vacay, Consider These Sephora Travel-Sized Picks Written By: Erica Nichols Photographed By: Reilly Kavanaugh Best Travel Products Calling all jet-setters! Say goodbye to dry skin and roughing it at the airport, these travel-sized Sephora finds are the key to stepping up your in-flight beauty

If You Haven’t Gotten Your Friend a BOXFOX, Are you Really Their Friend? Written By: Traci Carter Holsey Photographed By: Joe Nardello BOXFOX Los Angeles Whether they’re breaking the laws of beauty, bringing Balanchine’s ballet to the center stage, boxing the best gifts, bringing new flavor to the beach, sharing the