This Partnership is Pure Soul Fuel: Love Serve Remember x We The Urban

A Soulful Collaboration Brings Affirmations, Mindful Dining and Exclusive Merch to Café Gratitude and Gracias Madre

Some collaborations are about products, others about presence. This one? It’s about energy. The kind that lifts your spirit, fuels your soul and makes you want to live a little louder. Love Serve Remember, the collective behind Café Gratitude and Gracias Madre, has teamed up with cultural powerhouse We The Urban for a limited-edition moment of positivity you don’t want to miss. It’s a rare partnership that takes affirmations you’d usually scroll past on Instagram and transforms them into something you can sip, taste, wear and even take home. Mindful mornings with a wellness-packed breakfast? Check. Affirmations stitched into limited merch? Absolutely. Think of it as your invitation to start the season with conscious creativity and a dose of joy.

Love Serve Remember: Your Higher Self Called! It’s Hungry

Credit: Stefanie Parkinson

If wellness had a flavor, it would taste like a sunrise smoothie bowl at Café Gratitude or a plate of plant-based chilaquiles at Gracias Madre. Love Serve Remember isn’t just serving food. It’s serving intention. Every menu item is designed to fuel both body and mind, from cold-pressed juices that energize your morning to cocktails crafted with botanicals that feel like liquid meditation. Now, with the We The Urban partnership, diners can pair those flavors with affirmations that remind them: You are balanced. You are whole. You are light. The experience extends beyond the table too. Exclusive merchandise and books are woven into the dining spaces, offering guests a way to carry that mindful message home. It’s a celebration of positivity, inclusivity and connection.

“The I Am Clear smoothie is the golden answer for people like me who may deal with anxiety, but still want the benefits of an energizing, nourishing drink each day. The uplifting matcha and calming L-Theanine balance truly create a harmony that gives you the best of both worlds; perfect for people sensitive to caffeine. And the I Am Home dish, a blend of inspiration from my Southern and Hispanic roots, is truly a feel-good, endorphin-boosting dish with clean ingredients that release the feelings of any guilt for indulging!” -Willie Greene, We The Urban founder

We The Urban: From Screens to Souls

Credit: Stefanie Parkinson

We The Urban x Love Serve Remember — Credit: Stefanie Parkinson

What started as a teenager’s Tumblr page has grown into one of the internet’s most influential platforms for empowerment. Founded by Willie Greene at age 14, We The Urban began as a digital magazine celebrating Black creativity, fashion and art. By 2020, Greene’s affirmations became a lifeline for millions searching for hope, pushing the brand past one million followers almost overnight. Today, We The Urban has 7 million fans on Instagram. Its debut book, Not Sure Who Needs to Hear This, But…, quickly hit national best-seller lists, cementing its place as a force in modern wellness culture. Its message? To enlighten, inspire and empower. The Love Serve Remember partnership makes that message physical, translating affirmations into merchandise, design moments and soulful dining touches. It’s proof that words on a feed can transform into real-world rituals of resilience and joy.

“The fruits of this project are helping me fuel the desire I have to bring more of the power of We The Urban off the internet and into the real world. What better way to do that than with food and community: the most ancient ways we’ve ever shared love and wisdom.” -Willie

A Limited-Edition Collab: Clear Your Mind, Feed Your Soul

Credit: Stefanie Parkinson

This collaboration isn’t meant to last forever, which makes leaning in all the more necessary. Guests can find We The Urban’s signature affirmations woven into seasonal menus. Mindful breakfast options help you start your day grounded while plant-based dinners remind you nourishment is love in action. Exclusive merchandise and tie-ins make the experience collectible, turning positivity into something you can hold, gift or wear with pride. The energy inside Café Gratitude and Gracias Madre will feel electric, like a community rallying around self-expression and conscious culture. It’s a partnership that proves joy tastes better when shared, and it won’t be around forever. Think of it as your seasonal reset: one plate, one sip and one affirmation at a time.

“For anyone meeting Love Serve Remember through this collaboration, I hope they walk away with one truth: mindfulness and self-love are not luxuries, they’re necessities. My mission has always been to remind people that softness is strength, community is medicine and intention changes everything. If this experience plants even one seed of that in someone’s life, I’ve done our job.” -Willie

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This article is brought to you by one of the many talented writers associated with Locale Magazine! We are a group of locals (whether born and raised or transplanted) who love this county we now call home!