A New Era of Luxury Watches and Fine Jewelry Arrives in the South Bay
There’s a certain kind of shopping experience that feels less like a transaction and more like a moment. The kind where time slows, details matter, and suddenly, you’re not just browsing. You’re discovering. That’s the energy behind The 1916 Company’s newest opening in Manhattan Beach, where luxury watches and fine jewelry meet in the South Bay. Located in Manhattan Village, this expansive new showroom brings global prestige to the South Bay with a relaxed, design-forward edge. It feels intentional, elevated and refreshingly personal. And if you believe a great watch tells a story, consider this your invitation to start a new chapter.
Step Inside a Space Designed for Discovery
At 5,800 square feet, this Manhattan Beach luxury showroom doesn’t rush you. The layout encourages lingering, which feels rare in a world built on speed. Clean lines, warm textures and curated lighting create a space that feels more like a private residence than a retail floor. Each corner reveals something new, from dedicated Swiss watch environments to intimate seating areas made for conversation. There’s intention behind every detail. You notice it in the displays, how materials shift from room to room and the way the experience flows naturally. This isn’t about browsing cases. It’s about exploring craftsmanship and collectible watches in LA at your pace. For a destination rooted in heritage, the atmosphere feels modern and easily fits in with Manhattan Beach.
The Rolex Experience, Reimagined
If Rolex is the headline, this showroom gives it the stage it deserves. At the center sits a 1,350-square-foot environment that defines the new Rolex Manhattan Beach experience. Think polished finishes, subtle lighting and a layout that gives every timepiece its spotlight moment. What stands out is the sense of personalization. Guests are guided through the story behind each piece. There’s a quiet confidence here, the kind that doesn’t need to prove anything. And for collectors or first-time buyers, that makes all the difference. This is also where the Rolex Certified Pre-Owned program comes into play, offering access to authenticated timepieces backed by the brand itself. It adds a layer of trust and rarity, turning curiosity into something far more meaningful.
Where Collectors Actually Want to Hang Out
Now let’s talk about the Collector’s Lounge, because this is where things get interesting. Making its West Coast debut, this space shifts the tone completely. It feels relaxed, conversational and just a little bit exclusive. Here, pre-owned luxury watches take center stage, including rare Rolex pieces and selections from The 1916 Company’s own collection. You can sit, ask questions, compare pieces and enjoy the process. It feels like a clubhouse for people who genuinely love watches. This lounge mirrors spaces in New York and Switzerland, yet it carries a California ease that makes it feel at home. It’s less about buying and more about connecting, which might be the real luxury.
High Horology, Up Close and Personal
For those who like their timepieces a little more niche, the High Horology area delivers. This section leans into independent watchmaking, spotlighting brands that serious collectors already know and obsess over. De Bethune anchors the space, with additional rotating showcases that keep the experience fresh. Names like Greubel Forsey and Gérald Genta make appearances, bringing a level of artistry that feels museum-worthy. Yet the vibe never turns intimidating. Instead, it feels like an open invitation to learn, ask, and appreciate the intricacies behind each design. The rotating presence of watchmakers adds another layer of intrigue. It keeps the showroom dynamic and gives visitors a reason to return. In a city that appreciates craftsmanship, this kind of access feels like a win.
Jewelry That Feels Like the West Coast
The jewelry offering here features expressive, wearable pieces that balance polish with personality. Designers like Jade Trau, Jenna Blake, and Melissa Kaye make their debut within The 1916 Company’s retail network, bringing fresh energy to the assortment. Their work leans modern, playful and personal, which fits with the Manhattan Beach crowd. You’ll also find established names like Future Fortune, Rahaminov, Zoe Chicco and exclusive in-house pieces that round out the collection. The mix feels curated rather than crowded. It’s where you might walk in for a watch and leave thinking about a ring you didn’t expect. And honestly, that’s half the fun.
The 1916 Company Manhattan Beach
Manhattan Village
3208 Sepulveda Boulevard, Suite A
Manhattan Beach, CA 90266
@the1916company_us
This article is brought to you by one of the many talented writers associated with Locale Magazine! We are a group of locals (whether born and raised or transplanted) who love this county we now call home!
