Don’t Forget Your Mask!

Written By: Kaylin Waizinger
Photography Provided By: Courtesy of Del Mar Highlands Town Center Women-Owned Boutiques

Small businesses are the heart and soul of our communities. They provide a local flair that gives our neighborhoods the character and charm we cherish! Your favorite shops, boutiques and spas would love to see you! We’ve curated a collection of women-owned businesses at Del Mar Highlands Town Center that could certainly use some love! Here’s five female business owners who are ready to freshen up your look and keep you stylin’. 


1 | Jessica Agatucci Women-Owned Boutiques

Owner of Tucci Boutique

Tucci Boutique is your destination for SoCal designer luxe and aims to bring luxury designs and a sophisticated chicness to Del Mar. Owner Jessica Agatucci takes pride in discovering and curating a collection of brands on the rise. Her passion originally took her out of San Diego and up the coast to Los Angeles. There, she was able to hone her skills in the fashion industry, but she soon returned to San Diego to bring these up-and-coming designers to the trendsetters of San Diego. Agatucci’s Tucci Boutique offers locals and visitors a collection of chic clothing and accessories along with wardrobe styling services that help capture each person’s unique style.

Tucci Boutique
12843 El Camino Real, Ste 103
San Diego, CA 92130


2 | Lauren Jeghers Women-Owned Boutiques

Owner of LOLO Boutique

LOLO Boutique puts the “fun” in functional––think light, comfy and on trend! Owner Lauren Jeghers and her husband established their boutique at Del Mar Highlands Town Center in 2008 with the goal of bringing affordable feminine fashion to the ladies of San Diego. With ample experience in the fashion world (she modeled for O’Neill and Asics in her teens then managed for designer Nicole Cadine and for an English children’s clothing line), Jeghers had all of the tools to successfully run her business. “My husband had his own business in Belgium before we started working together in the US. We are both from Belgium, and we moved to the States in 2002,” she says.

With over 12 years in business, LOLO Boutique is a full-on family affair with Jeghers’ daughters working together at the shop!

LOLO Boutique
12925 El Camino Real, Ste J4
San Diego, CA 92130


3 | Patricia Naylor Women-Owned Boutiques

Owner of Rumeur Lingerie

From the moment you step foot in this adorable pink boutique, you feel a sense of comfort. This streamlined experience was Owner Patricia Naylor’s goal when it came to the creation of Rumeur Lingerie. Naylor formerly served in the US Air Force (what a boss!) and decided to settle down in San Diego after raising her two young children and getting her MBA.

With a passion to curate an experience where women feel comfortable in their own skin, Naylor pivoted her efforts to creating a sanctuary for ladies with all different body types. “Personally, I do not like the experience of big box stores or Victoria’s Secret,” she says. “I wanted something more personalized, of better quality and a place where everyone can feel welcome… I love to help women feel comfortable and confident in their bodies!”

Rumeur Lingerie
12843 El Camino Real, Ste 102
San Diego, CA 92130


4 | Shelly Vanderlinden

Owner of Pretty Please and Daisy Blue

In 2007, Shelly Vanderlinden noticed a need for quality clothing with affordable pricing in the Del Mar community and opened Pretty Please Collective, her first boutique at Del Mar Highlands Town Center. Not too long after, she founded Daisy Blue in the same center, a shop known for its timeless products and versatile styles and patterns. By opening and operating these two boutiques, Vanderlinden has been able to further her passion for fashion and provide shoppers with an array of quality and affordable women’s clothing, accessories and gifts. She takes pride in connecting with her patrons while creating a memorable shopping experience.

Pretty Please
12925 El Camino Real, Ste J9
San Diego, CA 92130
Daisy Blue 
12925 El Camino Real, Ste J3
San Diego, CA 92130


5 | Ashton Imerman

Owner of Brazilia Skin Care & Day Spa

Del Mar HighlandsBrazilia Skin Care & Day Spa is a family-owned and operated business in San Diego that specializes in waxing, Brazilian waxing, brow waxing, brow threading, lashes, facials and peels, body bronzing, massages and more. Ashton Imerman owns Brazilia alongside her mother and sister. The Del Mar Highlands location reopened this week, practicing safe service practices in accordance with CDC guidelines. If you’re interested in making an appointment, visit their website and fill out their COVID consent form before visiting!

Brazilia Skin Care & Day Spa
3435 Del Mar Heights Rd, Ste D6-A
San Diego, CA 92130

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