A Century of Trojan Spirit Inside LA’s Golden Landmark
There’s something electric about stepping into the Los Angeles Memorial Coliseum on game day. Golden sunlight spills over the Peristyle, the roar of Trojan fans pulses through its arches and every tradition feels alive. It’s more than just a stadium; it’s USC’s home in the truest sense. Built in 1923 to honor veterans of World War I, it has hosted two Olympic Games, Super Bowls, World Series games and decades of unforgettable USC football. In that light, “golden” is a tradition, architecture, moment and legacy.
Enter Modelo Oro: a light, crisp, golden lager from Constellation Brands, now officially part of the USC game‑day experience. It’s a premium choice that complements the golden architecture, pairs well with the tailgate energy and celebrates the ritual of victory. For fans gathered beneath the Peristyle or in the concourses, raising a can becomes part of that ritual. Here are five fun facts that make the Coliseum USC’s golden home, and how the delicious lager fits in every tale.
The Olympic Legend Lives High Overhead
The Olympic flame perched above the Peristyle is more than a dramatic touch; it’s a symbol that ties the Coliseum to international history. Lit during both the 1932 and 1984 Games and set to glow again in 2028, the torch represents endurance, pride and global connection. For USC fans, that sense of history makes game day feel even more special. Sitting beneath the flame while cheering for the Trojans is a reminder that this stadium has witnessed not only athletic greatness but also moments that defined Los Angeles itself.
Add a Modelo Oro into the mix with its golden hue that fits perfectly with the gold torch, and you have a match that feels iconic. With each kickoff, Trojan fans carry forward a legacy as bright as the flame overhead.
Monumental Architecture, Monumental Presence
Architects John and Donald Parkinson envisioned the Coliseum with a sense of grandeur that reflects both its historical significance and architectural brilliance. Built from reinforced concrete and embellished with the Olympic Gateway and bronze statues, it’s crowned by a striking burning torch above the Peristyle. Every detail was crafted to evoke a sense of permanence and prestige, making the landmark a lasting symbol of excellence.
This storied stadium has seen it all: record-breaking runs, roaring crowds and Saturdays splashed in Cardinal and Gold. When the sun dips low, the arches catch the light and the whole Coliseum glows like it’s in on the tradition, a golden reminder that history here cheers right along with the fans.
It’s Worn Many Hats Throughout the Years
Since 1923, USC football has been the heartbeat of the Coliseum, but the venue’s résumé is far more eclectic than a fall Saturday might suggest. The Rams and Raiders once called it home, the Dodgers played an entire season here in the late ’50s and concerts by the Rolling Stones and U2 turned the stadium into a mega-stage. It’s even hosted papal visits, political rallies, NASCAR and Olympic track meets, proving this is Los Angeles’ communal backyard. Every event adds a layer to its identity, reminding fans that the “Greatest Stadium in the World” has always been more than a one-note stage.
On game days, that spirit carries through tailgates and victory laps alike. Some reach for Modelo Oro while others opt for the classic Especial, the rich depth of Negra Modelo, or even a Modelo Chelada with a spicy kick. The lineup has range, showing up for every golden Trojan memory in the making.
The Coliseum Got a $315 Million Makeover & Kept Its Soul
By the time the Coliseum hit its 95th birthday, it was ready for a little polish. In 2018, USC kicked off a $315 million renovation that redefined the fan experience while preserving the stadium’s historic charm. The project reduced capacity but added serious comfort. Out went the old bleachers, and in came new seats, upgraded press boxes, and the sleek Scholarship Club Tower with luxury suites and modern perks.
Fans felt the glow immediately. Sharper video boards lit up the sky. The sound system hit every note. And with stadium-wide Wi-Fi, the “Grand Old Lady” officially entered the digital age. Yet the Peristyle arches and Olympic torch still framed the backdrop, untouched and iconic. The result is a stadium that still feels like home but is equipped for the next century of unforgettable Saturdays.
It’s Home to Most Legendary Tailgates
Ask any Trojan and they’ll tell you: USC game day starts long before kickoff. By mid-morning, McCarthy Quad and Exposition Park transform into seas of tents, grills and coolers. Alums reunite over smoky barbecue while students blast playlists from portable speakers. The Spirit of Troy’s drumline often crashes the scene, turning tailgate rows into full-blown pep rallies. It’s part block party, part family reunion, and completely a rite of passage. For many, it’s just as thrilling as the game itself.
In recent years, Constellation Brands has captured that game-day energy by naming Modelo as USC’s official beer sponsor. Fans can now spot Modelo Oro, Especial, and Negra Modelo throughout the day. They’re chilling in coolers at tailgates, flowing at concession stands, and shining in branded activations and giveaways. This partnership isn’t just product placement—it’s participation. Raising a can becomes a way to join the Trojan tradition. For a school steeped in ritual, it’s only fitting that the pregame culture gets its own golden glow.
This article is brought to you by one of the many talented writers associated with Locale Magazine! We are a group of locals (whether born and raised or transplanted) who love this county we now call home!
