Internet Sensation Scotty Sire Opens up About Music, Inspiration and Success Off-Camera

The Viner-Turned-YouTuber Makes Strides Across the Entertainment Industry and the Country

Scotty Sire is an artist, musician and composer whose impressive social media presence has created a name for himself in the entertainment industry. The Vine and YouTube star-turned-musician and composer released his first album, “Ruin Your Party,” in October of 2018. The alternative-pop and hip-hop influences throughout the album help give each song its own unique sound while the lyrics express important topics surrounding mental health. With a cross-country tour under his belt and an electrifying performance set for July 13 at the House of Blues Anaheim, Sire is proving to be an overall powerhouse in the entertainment industry. Scotty Sire

Sire was born and raised in Orange County, growing up in Huntington Beach with his parents and two younger brothers. Reminiscing about his childhood and how his parents incorporated music in his life, Sire recalls, “My dad used to sing us ‘King of the Road’ by Roger Miller before bedtime.” As he got older, Sire began to realize he loved entertaining people, especially his peers, and decided to focus more of his time and energy in the ever-expanding realm of social media.

Sire’s dad used to say, “An idle mind is the devil’s playground,” and Scotty knew that social media would keep him busy.

More importantly, he knew it would allow him to set goals focused on maintaining a career in the entertainment industry. Scotty Sire

Sire first gained popularity through the social media platform Vine, where his witty and hilarious six-second video clips amassed millions of viewers. While discussing the reasons why he first began uploading content onto his Vine and YouTube channels, Sire says, “It was just a lot of fun and I liked to entertain my friends.” However, Sire also distinguished social media platforms as a way of jump-starting his career in the entertainment industry.

“Maybe if I go and build an audience on Vine, I can catapult myself into a more traditional career path like getting into acting or maybe doing a commercial,” says Sire.

Due to the fast-growing popularity of his Vine account, Sire soon began to upload content regularly and developed friendships with other popular social media influencers. From 2015 to 2016, he was given the opportunity to showcase his acting skills in the movies Summer Forever and FML. FML, a movie about a pair of internet stars embarking on a cross-country road trip, was written and directed by Jason Nash, a friend of Sire’s and a fellow Vine star. Unfortunately, in January of 2017, the Vine app changed completely, leaving many like Sire unable to upload new videos to their accounts. Thankfully, Sire’s YouTube career had already taken off, allowing him to continue to reach his growing fanbase with his notoriously amusing video content.

When going through Sire’s YouTube channel, you can find a multitude of enjoyable videos to watch, from completely covering his buddy’s house in wrapping paper to surprising his mom with an amazing new Christmas gift. His Youtube channel is also where Sire’s alternative-pop and hip-hop style of music can be found, allowing fans a glimpse at both his personal and professional life.

When asked what musical genre he feels he fits into, Sire discussed how he shares the same philosophy as singer and songwriter, Post Malone. Malone is notorious for expressing that he does not want to be limited to one single genre because he actually finds inspiration in many different types of music.

“That’s what I’m trying to do, too,” Sire explains. “Whatever feels right to me.”

He feels that while his music might fit a certain genre, his inspiration comes from artists across many different musical styles. Genres don’t box him in—they broaden his creative lens and challenge him to keep evolving as an artist. Some of his inspirations are “Post Malone, twenty one pilots, broadway music and Britney Spears.”

His new song “Take Me Away” captures his signature style—humor meets vulnerability, wrapped in irony and honest self-reflection. Sire’s latest album, “Ruin Your Party,” sounds incredible but goes deeper, exploring the mental health struggles so many quietly face. For anyone dealing with these issues, Sire shares a meaningful piece of advice. Find a creative outlet—it can make all the difference. “For me, music is my creative outlet right now,” he says. “I get to write down lyrics and get to talk about how I feel. That really helps me feel better.”

Sire traveled with his team across the country for his Ruin Your Party tour, hitting 13 major cities. Looking back at the tour highlights, Sire has many favorite memeories. “I think one of the highlights of my Ruin Your Party tour was actually performing and seeing how people react to my songs.”

He adds, “[I loved] doing the meet and greets. You get to meet a lot of people and sometimes I’m the first internet celebrity they’ve ever met. Sometimes they freak out—it’s nice to know they care.” Scotty Sire

Though Sire has earned millions of followers across social media, he remains grounded and genuinely grateful for his growing success. In person, his confidence is magnetic—it sets him apart. Yet his energy is approachable, making everyone feel seen and heard. When asked what advice he’d offer newcomers to the entertainment world, Sire kept it simple and strategic. “If you’re musically-inclined, focus on building yourself up in other ways outside of music so you will have a platform to build up from.” It’s that kind of insight—equal parts savvy and sincere—that makes Sire a standout in more ways than one.

Sire is using his platform to spark change by focusing on social issues that truly resonate with him. Alongside his girlfriend, Kristen McAtee, he’s taken a hands-on approach to create impact beyond social media. “The Bright Flight was an opportunity for me to use my platform for good in order to make people aware of what is going on with the environment,” Sire says. During the event, the couple walked around the Santa Monica Pier, engaging with beachgoers one conversation at a time. They educated people on the harmful effects of plastic straws and the role each person plays in protecting our oceans.

Sire explains, “The ocean is filling up with waste and it’s predicted that there will be more plastic than fish by 2050.”

Sire takes community seriously. Whether he’s online or hosting events like The Bright Flight, he always gives back where it matters most. Even as he rises in music and travels nationwide, he returns home to the place where it all began. Though his sold-out U.S. tour wrapped in March, fans still have one more chance to see him live this summer.

He’ll hit the stage at House of Blues Anaheim on July 13 for a performance you won’t want to miss. Joining him is close friend Toddy Smith, and together they’ve created a show that promises high energy and heartfelt moments. And for those craving something more personal, they’re offering an intimate meet and greet before the performance begins.

Get your tickets now before they sell out!

Scotty Sire
@vanilladingdong

Photo Shoot Location:

House of Blues Anaheim
400 W Disney Way, Ste 337
Anaheim, CA 92802
714.778.2583

Written By: Diego Gaxiola
Photographed By: Travis McCoy
Styled By: Teresita Madrigal
Groomed By: Brian Bond Scotty Sire

Diego Gaxiola

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Diego Gaxiola was born and raised in Orange County and currently lives in Tustin. Outside of writing, he enjoys anything related to real estate, exploring different cities, and trying new foods. In addition, Diego is an expert when it comes to the The Real Housewives, though he will never admit to it in person.