Seaport Village San Diego
Seaport Village San Diego

From Morning to Night, Here’s How to Spend a Day at Seaport Village in San Diego

With Cozy Cafes and Quaint Boutiques, This Seaside Village Is a One-Stop Shop!

When it comes to San Diego sightseeing, Seaport Village is usually at the top of the list. This nostalgic enclave of The Embarcadero has it all—quirky boutiques, delicious dining options and next-level views of the San Diego Harbor and Bay Bridge. There are so many nooks to explore in this village by the sea that you might wonder where to start. Luckily, we found the formula for a perfect day at Seaport Village, including everything from shopping to wine tasting.


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9 a.m. Coffee at Spill the Beans

Spill the Beans - seaport village san diego
Credit: John Cocozza Photography

The perfect way to begin your day is to get roasted and toasted at Spill the Beans. This coffee stand offers sustainably sourced coffee and espresso beverages along with teas and juices. For the breakfast munchies, enjoy one of Spill the Beans’ scratch-made bagels with housemade cream cheese. It’s the perfect spot to grab a coffee and a quick bite to enjoy on the go as you begin your Seaport Village adventure.


10 a.m. Shop at Village Hat Shop

Village Hat Shop - seaport village san diego
Credit: John Cocozza Photography

It won’t be long before you realize that it’s only about to get brighter as the day goes on—after all, you’re in San Diego! You might have come prepared with your SPF and sunnies, but just in case you haven’t, Village Hat Shop has got you covered. From fedoras and bowlers to ball caps and visors, Village Hat Shop has nearly 50,000 hat styles to match any outfit. They even have custom embroidery services and accessories to complete your look.



11 a.m. Soak Up the Sun at Del Sol

Del Sol - seaport village san diego
Credit: John Cocozza Photography

Speaking of bright and sunny days, you’ll want to check out Del Sol, where everything comes to life when you’re having fun in the sun. This shop has T-shirts, water bottles, accessories, nail polish and more that change colors when exposed to sunlight—just put the items on UV light stations for a sneak peek. This is a great shop to find unique San Diego souvenirs for yourself or friends and family back home. 


Noon Midday Bite at Wetzel’s Pretzels

Wetzel's Pretzels - seaport village san diego
Credit: John Cocozza Photography

There are a number of dining options come lunch time, but if you’re not quite ready for a full meal because you still have some exploring to do, then opt for something quick and classic! Wetzel’s Pretzels has a stand in front of the stacked rocks, tarot card readers and kite flyers at the entrance of the Embarcadero Marina Park. You can’t go wrong with a fresh lemonade and a pepperoni pretzel!


1 p.m. Wine Down at San Pasqual Winery Tasting Room

San Pasqual Winery Tasting Room - seaport village san diego
Credit: John Cocozza Photography

You’ll thank us for scheduling a snack because next up is a wine tasting at San Pasqual Winery Tasting Room. This small, family-owned winery is based 15 miles east of San Diego in La Mesa and is coined as one of the city’s first urban wineries. Their outdoor patio is perfectly situated along The Embarcadero, so you’ll have a clear view of the harbor while you sip and sample local varieties by the glass or the bottle. 


3 p.m. Shop at Influencer Boutique

Influencer Boutique - seaport village san diego
Credit: John Cocozza Photography

By now, you’ll have noticed the myriad of local shops at Seaport Village, and one that you have to pop into is Influencer Boutique. Here, you’ll find great styles by some of the best designer labels like Sanctuary, Central Park West, Revolve and more. Influencer Boutique is known not only for its fashionable inventory, but also for its exceptional customer service–the owner will help you style whole outfits on the fly!

Local Insight: Hop on the Historic 1895 Looff Carousel, which only costs $5 to ride for children and adults. From its origins in Fairpark, Texas, this carousel has traveled all across the West before settling at Seaport Village


4:30 p.m. Sunset Dinner at Marion’s Fish Market

Credit: John Cocozza Photography

When dinner time rolls around, we highly recommend Marion’s Fish Market. Located in the West End Plaza Food Court, Marion’s is the best when it comes to value and vibe. This spot has a vibrant patio in the back that faces the harbor, plus a mouthwatering seafood menu that includes freshly made ceviche, fish and chips, fried shrimp tacos and more all at a decent price point. The Pick 5 Seafood Combo is served family-style and offers a taste of everything.


7 p.m. Channel Your Chocoholic at Seaport Fudge Factory

Credit: John Cocozza Photography

This place often pops up on Instagram as a must-try dessert spot in San Diego, and the reasons are obvious. From their namesake homemade fudge and soft-serve sundaes to their caramel apples and Dole bowls, Seaport Fudge Factory is a sweet tooth’s dream. They even serve sundaes in bowls made of your favorite cereals! Skip the line and order ahead online to get your sugar rush on sooner.


8 p.m. End on a Sweet Note at The Something Sweet Shop

Credit: John Cocozza Photography

Extend the delicious end to your day by making one last stop at The Something Sweet Shop. This candy store has some of the most unique and nostalgic sweets around, from Lucas candy to classic sour gummies and chocolates. They even have a whole wall dedicated to Pez dispensers, and we’ll bet that you’ll find that one character you’ve been looking for all your life. Take one—or two—treats for the road on your way home. 

Seaport Village
849 W Harbor Dr
San Diego, CA 92101


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