The ECO-Warrior Foundation Founder is Fighting to End Environmental Waste
Growing up in the 70ās, ECO-Warrior Foundation Founder James Pribram knew Laguna Beach to be ājust a down to earth, blue collar town.ā The vast expanse of the Pacific was just outside Pribramās window and it beckoned every part of his soul to love the sea unconditionally. The smitten Pribram, in turn, took to aquatic activities quite naturally, developing some powerful chops in the seaālike fish to water. āI remember being mesmerized by the ocean as a boy. Itās always spoke to me in different ways, ā says Pribram. āTo this day, I can sit there and stare at it for hours. The ocean runs in my veins.ā The oceanās majestic beauty and vibrant shades of blue never got old for Pribram. His surfing skills rapidly advanced him to pro-surfer status with companies like Billabong and OāNeill as major sponsors.
On the pro-surfing circuit, Pribram traveled around the world to compete over two decades, developing an even greater understanding of waves, tides, safety and surfing etiquette. Everywhere he went on his surfing circuit, he brought that cultivated environmental awareness.
āI grew up in a collective community and we were taught at a very early age to give back, ā he says. James Pribram.
āAnd because Laguna had a lot of well-known activists like James Dilley and the march for the Laguna Canyon road, there were a lot of unique people here so it was just part of our culture to pick up a piece of trash if you saw it on the sand.ā
In all his travels and noble gestures, nothing had prepared Pribram for the life changer he experienced in 1993, however, when he encountered a pileup of trash debris on the side of Tahiti while filming a part of the āHot Summer Nightsā series for ESPN.
āI couldnāt believe the collection of trash in what I had believed were the worldās most pristine waters. It had collected because of the wind and surf coming together there and this is actually what creates gyres around the world. There are five massive gyres building now because of the currents and winds in those areas.ā
Ocean trash is indeed a modern-day sea monster. Disposable plasticsāpackaging, cosmetics, drinking straws, cigarette butts, and fishing netsāmany designed to be used only onceāare discarded as litter, filtering into streams and gullies that feed into our oceans, rivers and lakes, where it destroys aquatic habitats.
When Pribram shifted gears, dipping into the waters of ocean preservation, he did it with conviction. As an environmental ambassador, he wasnāt afraid to face danger in troubled water spots around the globe. He joined a research team on a risky journey from Brazil to Cape Town to study the South Atlantic Gyre. Pribram also completed a grueling five-day, 110-nautical mile paddleboard trek from Laguna Beach to Mission Beach to raise awareness.
He has served on Laguna Beachās Water Quality and Environmental Committees. Pribram also co-founded an organization called They Will Surf Again, which raised money to help those who have suffered ocean-related spinal injuries. He won the John Kelly Environmental Award and received the 2011 Laguna Beach Patriots Day Athlete of the Year Award. That same year, he was hailed a hero for rescuing a woman from drowning.
The extent of plasticās impact is enormous. Today, plastics are found in every ocean and waterway on the planet. Particle plastics are consumed by fish, turtles and even whales. They’re responsible for killing more than 100, 000 marine animals a year from ingestion and entanglement.
Pribram took ownership of the plastic-wrap mess after a surfing sponsor, Ocean Pacific, sparked the idea for the ECO-Warrior Foundation. He launched the foundation in 2006 to unite people in protecting and preserving oceans and beaches through hands-on action. Under the ECO-Warrior banner, Pribram organized cleanups and led educational programs to help reduce plastic pollution in local waterways. He also created the Aloha School of Surfing to teach the next generation how to become more ecologically involved.
Despite these and loads of other accolades, the journey of Pribramās devotion to the ocean would also be tested many times.
āIāve had a series of setbacks starting at the age of three. My health-related issues would include having two procedures for skin cancer (but still considered pre), surfing injuries that tore the muscles in my knee and a staph infection in 1997. I remember vividly the doctor telling me that had I not come in I could have died at Doheny State Beach in Dana Point, ā Pribram shares.
āThat was a second awakening for me. But, Iāve always been a fighter despite all the challenges and personal tragedies. Itās about never giving up.ā
Last year, his foundation hosted beach cleanups and Adopt-A-Beach events with the California Coastal Commissionās Coastal Cleanup Day. They ended the year strong by launching the first Upstream Cleanup Initiative in Laguna Niguel before the first rainfall hit. That effort alone removed 551 pounds of trash from local waterways. In total, the foundation and its volunteers cleared about 3,000 pounds of debris bound for the ocean in 2015.
āSince I started this journey, our foundation has prevented debris from contaminating our oceans and streams. We intend to keep that momentum going, ā he says. āWe need more corporate sponsors to help us succeed in the battle to protect and preserve our most valued asset for generations to come.ā
There is no time like the present to tackle the toxic waste flow. Water is one of the two essentials all life depends upon. Without it, we are doomed to exist. But, to put it in a more positive perspective, an entire ocean is affected by just one pebble. So even one person making the smallest difference to reduce litter is a catalyst towards a major positive change. No experience necessary. Only action is required.
Pribramās work never stops: āYou have to create opportunities for people to participate because itās empowering when we all work together, and I think by doing so we can create a better world for everyone, ā he says.
āItās simple. Weāre not saving lives here. Anyone can pick up trash. Just walk down the beach.ā James Pribram.
James Pribramās Tips for Preventing Environmental Waste
Not using straws, using a water filter instead of buying bottled water. Stop using single use plastics like plastic bags and recycle.
Trash Trouble
Pribram hosted a trash pickup at Doheny State Beach. Within two hours his team had already picked up 641 pounds of trash. āThatās how much trouble our local environment is in, ā says Pribram.
Rough Patch
\The Great Pacific Garbage Patch, also known as the Pacific Trash Vortex or gyre, is located in the central North Pacific Ocean. It is the closest garbage gyre to California and is larger than the state of Texas.
www.eco-warrior.org
@ecowarriorfoundation
Fighting to keep the sea pristine.
Journalist Robyn Wyman-Dill resides in Monarch Beach. She received her BS from the University of Colorado and completed her journalism studies at Saddleback College in 2010. Blessed with ample curiosity and a passion for knowledge and the arts, she loves to travel and has lived in London, Florence, and Germany.
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