Life in Jeneral Can Help You Get Your $#*! Together
Written By: Jordan Nishkian
Photographed By: Charlie Chipman Professional organizerĀ
Birthed from a natural talent and a passion for bettering the lives of others, Life in Jeneral is the professional organizing company thatās making dreams come true for clientsāand also for Jen Robin and Nicole Dines.Ā Ā
When Life in Jeneral first came to fruition in 2014, it was sparked from founder Robinās eagerness to help the people around her move and live more joyfully in their own homes. āMy family thought I was so crazy,ā Robin laughs. āI was doing it on the weekends for fun!ā
Now, business is boomingāso much so that Robin needed to expand her team, and thatās where Dines, the director of business development and sales, comes in. āNicole is my right-hand soulmate,ā Robin says. āShe used to be an organizer in the field, and I always knew there was something specialā¦ From the moment I brought her in-house, the company changedā¦ She understood the heart and soul of helping peopleā¦āĀ
Itās clear that Dines was a natural fit for the role and for her close working-relationship with Robināthe two work so well together that their emails have started to look and sound alike!
Together, Robin and Dines are helping people find systems that not only work for them and their homes, but ones that will also grow with them. āEvery space is different, and every client is different,ā explains Robin. āBut [both] the overall foundation of what we do and our goals to achieve are really simple. You pull everything out of the space, you sort like items, you purge what you no longer need, love or use and you come up with a creative plan for how youāre going to install it back in… then you create that system in a new way, and thatās what sticks.ā Professional organizer
The seamless synchronicity of Robin and Dines is at the helm, meaning that the skyās the limit for Life in Jeneral. With the expansion of their brand to Closets in Jeneral and Products in Jeneral, along with the opening of their new 5,000-square-foot HQ in El Segundo, the company is spreading joy the best way they know howāneatly folded and color-coordinated, of course!Ā
Jen and Nicoleās Essentials: Professional organizer
- Start small with drawer dividers.
- Containment for any space is key!
- Matching hangers are a must.
- Give yourself grace and stay positiveāitās okay to take breaks.Ā
- A label maker.Ā
Life in Jeneral
@lifeinjeneral Professional organizer
Born and raised near the Pacific Coast, Jordan Nishkian is a California girl through and through. She graduated from Cal State Long Beach with a BA in Creative Writing and a BA in Anthropology, and her favorite place to be is curled up in a comfy chair with a book in her hand and a pen in her hair.
