Hyde Park Jewelers at Fashion Island Has the Shiniest Gift for Everyone On Your List
Start Shopping Now With These 10 Hand-Picked Statement Pieces From Hyde Park Jewelers
Written By: Diego E. Gaxiola
Photography Provided By: Hyde Pa...
14 Stores to Discover in San Diego This Small Business Saturday
Support San Diego Brands and Shop Local on Small Business Saturday
Written By: Keri Bridgwater Small Business Saturday San Diego
America’s Finest ...
The One and Done Procedure To Keep Your Skin Smoother, Tighter, Firmer, Longer. WITHOUT Surgery.
Liftique Face is Providing a Noninvasive, Pain-Free Alternative to Skin Tightening
Written By: Jane Adler
Photography Provided By: Liftique Skin Tig...
Bella and Lebron have been spotted in them lately. Which of these Chrome Hearts would you wear?
Stay Shady With These 5 Fabulous Frames by Chrome Hearts
Written by: Gaya Lynn
Photography provided by: Chrome Hearts Eyewear
Sunglasses. Sure, t...
From Nails to Blow Outs, Newport Beach’s Andrea Orsi Beauty Lounge is Brazil-iant!
Andrea Orsi Brings Heritage and Expertise to Beautify Newport Beach
Written by: Brittany Lawrence
Photographed By: Ari Moshayedi Andrea Orsi Beauty ...
Giving Back Never Looked So Good – 5 Reasons to Shop WIL STILES Exclusively at Revivals
Show Your Support for the Desert AIDS Project by Shopping—It’s that easy!
Written By: Ambria Luettjohann
Photographed By: George Duchannes Wil Stile...
You Don’t Need a Calculator on Your Wrist—Try These Six Beautiful Timepieces Instead
6 Timepieces to Watch out for at the Hyde Park Jeweler’s 29th Annual Watch Fair
Written By: Kandace Cornell
Photos Provided By: Hyde Park Jewelers L...
From Dirt to Dinner Dates, This Ken Grody Upgraded Ford Raptor Does It All
KG Custom Can Take Your Car From Dirt by Day to Date by Night
Written By: Jamee Lind
Photographed By: Akin Odebunmi
Models: Katie Bozner and Jeremy...
SOCO + The OC Mix Are Home to 28 Things We Can’t Live Without—#8 Is Leonardo DiCaprio’s Must-Have Item
From Michelin Star Taco Maria–LA Times’ Restaurant of the Year–to Contemporary Home Designs at BoConcept, This Costa Mesa Hub Has Everything We Want a...
Find Yourself in Photos from Fashion on Point, at the Point in El Segundo
Photographed By: Shauna Marincik
...
Find Yourself in Photos from the Andrea Orsi Beauty Lounge Grand Opening
Photographed By: Ed Visions
...
New Store, New Vibes—Gucci Wows at the Opening at Its Fresh-Faced Palm Desert Location
It’s All Gucci at The Gardens on El Paseo Gucci Palm Desert
Written By: Lauren McCarran
Photography Provided By: Pablo Enriquez, Gucci Palm Desert
...
9 Reasons The Point in El Segundo is Our One Stop Shop
Here Are All Your Must-Shop Destinations at South Bay’s Favorite Mall
Written By: Kandace Cornell
Photographed By: Don Lupo Point in El Segundo
A...
6 Reasons to Tie the Knot and Live Your Happily Ever After in Indian Wells
These 6 Wedding Venues Are the Perfect Place to Say ‘I Do’
Written By: Ashlee Polarek
Photography Provided By: Greater Palm Springs CVB Indian Wells...
Illustrator and Designer Julie Pinzur Is Putting Nostalgia Back in Style
For Founder Julie Pinzur, Mokuyobi Encapsulates All Things Bright, Fun and Colorful
Written By: Reed Ryley Grable
Photography Provided By: Thomas He...
Del Mar Highlands Town Center Has a $120 Million Expansion Coming, Proving the Sky’s the Limit
The Sky’s the Limit With Del Mar Highlands Town Center’s Expansion Project
Written By: Marisa Thrasher
Photography Provided By: Del Mar Highlands T...
Drop What You Have and Shop at These 5 Fashion Meccas in Palm Desert
Whether You’re Looking for Luxury Brands or the Farmers Market, These Shopping Spots Have It All
Written By: Patricia Kemp Palm Desert Shopping
Phot...
Strut Your Stuff With the Fashion on Point Event on September 12th at The Point in El Segundo
The Point’s Annual Runway Is Sure to End Your Summer off in Style
Written By: Aubrey Freitas
Photographed Provided By: The Point in El Segundo The P...
The 2020 KARMA Revero GT Is Heading Full-Speed Into Next-Level Luxury
The Electric Hybrid Luxury Vehicle Showcases Smooth Controls and a Sleek Design
Written By: Ameihia Turingan
Photography Provided By: KARMA Automoti...
Here Are 8 Things You May Not Have Known About the Outlets at San Clemente—#4 Will Make any Bargain-Hunter Do a Double-Take
Shop at Orange County’s Outlets at San Clemente for the Best Shopping Experience
Written By: Chad Chisholm
Photography Provided By: Outlets at San Cle...
B’CAUSE You Can (and Should) Pursue Your Dreams as a Fashion Designer According to These Los Angeles Business Owners
B’CAUSE Owners and Co-Founders Share Pearls of Wisdom to Future Clothing Designers
Photography Provided By: This Wild Romance Photo B’CAUSE Sisters
...
Go Zero to Sixty in 2.5 Seconds With the TECHART GTstreet RS’ Rendition of the Porsche 911 S
The TECHART GTstreet RS Transforms the Porsche 911 S Into Something Otherworldly
Written By: Tommy Jarrell
Photography Provided By: TECHART GTstreet
...
These Are The 8 Luxury SUVs We Love And Where in Orange County You Are Most Likely To See One
Drive in Luxury With These Pristine SUVs That Will Turn Heads Throughout Orange County
Written By: Jamee Lind Best Luxury SUVs
Gone are the days o...
Here’s the Fashion 101 for Men’s Apparel in Palm Springs
Steven Henke Shares Where to Find the Best Vintage Styles for Men
Photographed By: Bianca Simonian Best Vintage Styles
Expert: Steven Henke
Credentia...
Repurposed Clothing Is the Next Movement in Creating a Better Future Thanks to This San Diego Nonprofit
YOUME Clothing Turns Poverty Into (Re)Purpose Upcycling Clothing
Written By: Emily Torres
Photographed By: Josie Gonzales Upcycling Clothing
A seemin...
5 Reasons Why We’re Making Revivals Our Next Shopping Destination
Revive Your Lifestyle With Revivals’ New and Used Furnishings, Clothing and More
Written By: Kandace Cornell
Photography By: Yasin Chaudhry Thrift S...
5 Shops to Grab Your Mother of the Bride Dress in Orange County
Bridal Season is Coming! Shop Your Mother of the Bride Dress at These Top Stores in Orange County
Written By: Jordan Ligons Mother of the Bride Dress...
Medterra’s Pet-Friendly CBD Products Are Worth Woofing About
The Orange County CBD Company Strives to Educate and Improve the Benefits of Hemp Cultivation for People and Pets
Written By: Raphael Madrid
Photogr...
Indigo Swimwear Saving the Planet With One Eco-Friendly Swimsuit at a Time
How Indigo Swimwear’s Eco-Friendly Bikinis Keep Waste at Bay
Written By: Mayandra Robbins
Photographed By: Michael Wesley Eco Friendly Swimwear
Phili...
Treat Yourself: Our Picks for Spas in Las Vegas
Relax, Indulge and Experience the Pure Bliss of Las Vegas' Best Spas
Written By: Genesis Gonzalez Spas in Las Vegas
Ah, Vegas. You know that whate...
San Diego’s 10 Most Instagrammable Spots—#5 Is Worth the Trek
San Diego Has All the Snapshot-Ready Locations for Your Instagram
Written By: Sarah Hood
Photographed By: Gabi Nehring Best Instagram Spots San Diego
...
KARMA Revero GT Boasts 535 Horsepower and Handcrafted Scottish Leather
Co-Owner Jesika Towbin-Mansour Shares Why the Addition of KARMA Automotive to Towbin Motorcars Will Change the Las Vegas Luxury Vehicle Scene
Written...
A Local’s Guide: Where to Shop and Dine at Greater Palm Springs
Kelly Gray Gives Us the Tour of Her Favorite Spots in Greater Palm Springs
Photographed By: John Pacheco Restaurants Shops Greater Palm Springs
Exper...
Where to Eat and Shop in Manhattan Beach With the Owners of Super Sports
It’s Always Shop O’ Clock With Super Sports’ Anne Sandera and Cathy Johnson
Photographed By: Matt Misisco Shopping Manhattan Beach
Experts: Anne Sand...
This Orange County Fashion Blogger With Over 100K Followers Shares How to Become Successful on Social Media
This Style Influencer Shares Tips, Stats and Who to Follow
Written By and Photography Provided By: Lydia Webb Jetting Jewels
5 Tips on Becoming a Succ...
Prism Boutique’s Dayna Mance Tells Us Her 7 Favorite Los Angeles Vintage Shops
Prism Boutique Owner Dayna Mance Shares Her 7 Favorite Vintage Shops in Los Angeles
Photographed By: Matt Misisco Favorite Los Angeles Vintage Shops
...
Tourneau’s Cocktail Reception Had Guests Ogling Over the Carl F. Bucherer Timepiece Collection
Artwork, Appetizers, Cocktails and Stunning Watches—Need We Say More?
Photographed By: Daniel Barrett Carl F. Bucherer Timepiece Collection
...
This Orange County Stylist Writes an Open Letter to Audrey Hepburn, Her First Style Icon
Stylist Naz Meknat Writes an Open Letter to Her First Style Icon
Photography Provided By: Edward Espinosa Naz Meknat
Dear Audrey,
I’ve come a long w...
7 Reasons to Order Room Service From This Online Cannabis Dispensary in Coachella Valley
Flower Market’s Education-Focused Customer Service Helps Customers Make Smarter Purchases
Written By: Nadine Blanco
Photography By: Ella Merill Flower...
Here Are the Best Menswear Bloggers in Los Angeles—Voted By You!
These Los Angeles Menswear Bloggers Are at the Top of Their Style Game
Written By: Jessica Ourisman
Photography Provided By: Nelson Yong and Troy Solo...
Customize to Your Heart’s Content With This Hybrid Luxury Vehicle While Staying Eco-Friendly
Let KARMA Take the Wheel and Drive in Luxury with the Revero Best Electric Luxury Cars
Written By: Diego E. Gaxiola
Photos Provided By: KARMA Automo...
Here Are 12 of the Best Nude Resorts in California
Strip Down to Basics at These Nudist Resorts in California
Written By: Ashlee Polarek Best Nude Resorts and Pools in California
For some, the idea...
Vote for Your Favorite Aesthetic Medical Provider in Newport Beach
These Cosmetic Pros Are Making Newport Beach More Beautiful by the Day
Aesthetic Medical Provider
1 | Dr. Tj Tsay @ Ageless MD
Specialty: Nonin...
Suit Yourself With Esquivel Founder’s Style Guide Tailored for Men in Orange County
Founder and Creative Director George Esquivel Knows All the Places That Should Be on Every Guy’s Orange County Shopping List
Photographed By: Ed Visio...
This Orange County Nonprofit’s Mission Is to Make Prom Dreams Come True for Teenage Girls From Low-Income Families
The Prom Project Helps High School Girls From Low-Income Families Find Their Dream Gowns
Written By: Deanna Nguyen
Photographed By: Luis Garcia Prom P...
This Orange County Henna Artist Is Creating Henna Crowns for Cancer Patients and Belly Blessings for Expecting Mothers
Sana Yousuf Is Creating Lasting Impressions With Her Henna Artwork
Written By: Jordan Nishkian
Photographed By: Luis Garcia
Model: Sam Fonseca of Bran...
16 Essential Shops at 5 Points Plaza for the Everyday, Modern Woman–#13 Will Have Your Head in the Clouds
This Orange County Shopping Center Is Where Every Woman Can Find Their Favorite Items
Written By: Ameihia Turingan
Photography Provided By: 5 Points P...
7 Reasons Why Collagen Is Restoring Your Health and the Community Thanks to This Encinitas Local
How BUBS Naturals Collagen Can Help Reveal a Better You
Written By: Anna Keeve
Photography Provided By: BUBS Naturals Best Collagen Products
If you ...
Eat Your Way Through These 8 Palm Springs Foodie Spots—You’ll Drool Over #5
We Explored the Greater Palm Springs Foodie Scene to Feed Our Bellies and Instagrams
Written By: Cynthia Moreno & Deanna NguyenPhotographed By...
9 Manhattan Beach Spots This Instagram Star With 5 Million Followers Swears By
This Instagrammer Is Showing Us Her Favorite Hangouts in Manhattan Beach
Written By: Riley Beek
Photographed By: Travis McCoy Go Manhattan Beach
...
Vote for Your Menswear Fashion Blogger in Los Angeles
From Streetwear to Three-Piece Suits, These Stylish Guys Are LA’s Best-Dressed
Menswear Fashion Blogger in Los Angeles
Blake Scott (@blakescott)
...
BoConcept Orange County’s Monthly Mingle Was Full of Contemporary Danish Design and Delicious French Hors d’Oeuvres
From French-Inspired Catering Dishes to a Panel of Renowned Architects, We Got a Taste of European Home Design
Written By: Diego E. Gaxiola
Photogra...
Relive a Night of Luxury, Libations and Charity at the BMW X7 & 8 Series Unveiling Party at South Bay BMW
Find Yourself in Photos from the Unveiling Party at South Bay BMW
Photographed By: Lisa Mony
...
Shop the Best Music Festival Outfits and Boho Chic Fashion Looks at These 16 Lido Marina Village Shops
From Festival Bodysuits to Chic Hippie Festival Clothing, the Shops at Lido Marina Village Will Have You Festival-Ready!
Written By: Gaby Garcia Bes...
Turn Back the Hands of Time and Rejuvenate Your Skin’s Youth With Cutting-Edge Skin Treatments at DermFx
Look and Feel Your Best at This Southern California Skincare Medspa
Written By: Jane Adler
Photography Provided By: DermFx State-of-the-Art Skin Tr...
From Leather to Hardware, STRAPPED Is Taking Over Los Angeles Streetwear One Thread at a Time
This Clothing Brand Holds True to Its LA Roots With Its Craftsmanship and Celeb Patrons
Written By: Brianna Porter
Photographed By: Charlie Chipman ...
Cover Star and YouTube Sensation Christen Dominique Is More Than Just a Pretty Face
Makeup Artist Christen Dominique’s Future Is Getting Brighter by the Day
Written By: Jordan Nishkian
Photographed By: Damien Noble Andrews Christen ...
These 5 Empowering Programs at Goodwill of Orange County Help Change Lives for the Better
From Employment Services to a Fitness and Technology Center, the Generous Nonprofit Organization Welcomes All
Written By: Raphael Madrid
Photographe...
Sartorial Blogger Nikki Prendergast Shows Us Her Must-Shop Stops on El Paseo
From Beauty Bars to Boutiques, Glamorize Your Day With Everything El Paseo Has to Offer
Written By: Nikki Prendergast
Photographed By: Jane Choutea...
Pérsona-fy Your Makeup Routine and Highlight Your Natural Beauty With Sona Gasparian’s Cosmetics
Pérsona Cosmetics Owner, Sona Gasparian, Is Changing the Beauty Blogging and Social Media Scene Through Inclusivity and Female Empowerment
Written B...
5 of Our Favorite Things at Swiss Watch Gallery & Fine Jewelers in Brea—#3 Will Have Her Saying “I Do”
5 Luxuries You Will Find at Swiss Watch Gallery & Fine Jewelers’ Newest Location in Brea
Written By: Jordan Nishkian Jewelers Orange County
I...
You Voted! Get to Know Your Favorite Lifestyle Bloggers in San Diego
These Women Share What Keeps Them at the Top of Their Game
Written By: Aletta Cooke Best San Diego Influencers
Sunshine, beaches and perfect weath...
Call Her the Queen of Greater Palm Springs, Kelly Golightly’s Midcentury Star is Shining Bright
Vibrant, Colorful and Full of Life, We Can’t Get Enough of Our Cover Star
Written By: Dr. Paula Trimble-Familetti
Photographed By: Travis McCoy
St...
Another Year, Another Spectacular Turnout for Derm Fx’s Annual Health and Beauty Expo in Orange County
Guests Got Serious Swag, Treatment Discounts and Major Confidence
Photographed By: Celine Haeberly Derm Fx Health and Beauty Expo
...
This OC Health Clinic Invests in Their Patients Health Using Holistic and Functional Medicine
From Acne Treatments to Stem Cell Therapy, Start Your 2019 Health Kick With Anit-Fragility
Written By: Brittany Lawrence
Photographed By: Nathan Wh...
We Asked Laguna Beach’s Own Gorjana Reidel What It Takes to Succeed as a Woman in Business
The Jewelry Line Founder Can’t Stop, Won’t Stop
Written By: Charlotte Farrell
Photography Provided By: gorjana
Creative Director and Founder of b...
This Naturopathic Spot in La Quinta Wants to Dig a Lot Deeper Into Your Health, Not Your Wallet
Live Well Clinic Is Shaking Up the Health Care Game With Their New Membership Program
Written By: Sierra Chapdelaine La Quinta Naturopathic Doctor
...
These Shops on El Paseo Have All the Goodies the North Pole Didn’t Bring You This Year
Didn’t Get What You Wanted Under the Tree? It’s Time to Treat Yo’ Self!
Written By: Lynne Eodice El Paseo Shopping
It’s been a holiday season to...
Scroll Your Insta Feed and Tell Us Who Your Favorite Instagram Influencer Is in SD
Making Your Instagram Feed Gorgeous Every Day
Written By: Erica Nichols Favorite San Diego Influencer
Connie Jespersen, at Artinth...
See How Things Got Spicy at Our Social Hour at GRAYSE in Fashion Island
Chips and Guac, But Make it Fashion
Photographed By: Celine Haeberly Social Hour at GRAYSE in Fashion Island
...
Find Out Why 22 Insta Influencers Gathered in One Place Before the Holidays
22 of Instagrams Biggest Names Had a Shopping Spree at the Desert Hills Outlets
Photographed By: Jane Chouteau Influencer Shopping Spree
...
An Inside Look at The Shoppes at Carlsbad’s New Store Openings Where You Can Hunt for Epic Holiday Gifts
Consider Your Holiday Shopping is Complete Thanks to This North County Favorite
Written By: Keri Bridgwater Shoppes at Carlsbad
With over 100 sp...
Make Your Soulmate Swoon With These 10 Perfect Dazzling Gifts From $300 To Over $50,000
Win Significant Other of The Year By Gifting One of These Romantic Pieces
Written By: Kaitlynn Labit
Photography Provided By: Mimi et Cie Jewelry Di...
The Ultimate Holiday Gift Guide for All the Amazing Women in Your Life
Make Everyone in Your Woman Squad Happy This Holiday Season
Photographed By: Ed Visions
Styled By: Jaclyn Kershek Best Women Holiday Gifts
Forget...
Our Ultimate List of Last Minute Gifts You Can Get Online Right Now Before It’s Too Late
Here Are a Few of Our Favorite Things
Written By: Locale Editors Online Christmas Gifts
‘Tis the season for last-minute Christmas gift shopping bu...
Experience Timeless Luxury at Maserati of San Diego’s New Location
Maserati of San Diego Combines Their Sales and Service Centers at Their Kearny Mesa Facility
Written By: Emily Burke
Photography Provided By: Masera...
Find Out Why Models Lily Aldridge and Karli Kloss Are All About This Female-Founded Meal Delivery Service
Sakara Life Wants to Help Everyone From Your Neighbor to Runway Models
Written By: Chelsea Raineri
Photography Provided By: Sakara Life
At some p...
5 Places in LA You Should Hit Up on Small Business Saturday
Because All Good Things Come in Small Packages and From Small Businesses
Written By: Noelle Roys Small Business Saturday Los Angeles
This year, w...
6 Shops in Orange County You’ll Want to Support This Small Business Saturday
Show Your Love for Locals and Shop Small at These 6 Independent Businesses
Written By: Isabella Castro Small Business Saturday Orange County
Don’t...
Celebrate Small Business Saturday at These 6 Shops in Greater Palm Springs
Support a Local Coachella Valley Businesses This Weekend
Written By: Noelle Roys Small Business Saturday Greater Palm Springs
Greater Palm Springs...
5 Reasons This Fashion-Forward Taco Tuesday at LOCALE Social Hour at Grayse Newport Beach is Gonna Be Spicy
This Event Is Perfect for Everyone’s Inner Taco Enthusiast and Fashion Fanatic
Written By: Jordan Nishkian Social Hour at Grayse Newport Beach
...
5 Ways You Can Tackle Your Holiday Shopping List Without Breaking the Budget
This Shopping Destination Has Got Your Back
Written By: Gaby Garcia Shopping Orange County Outlets
Photos Provided By: Outlets at San Clemente
Ch...
You Should Know These Four C’s of Diamonds Before You Go Engagement Ring Shopping
Emerson & Farrar’s Diamond Education Class Is in Session
Written By: Crystal Harrell Ring Shopping Palm Springs
The holiday season is approach...
Kick the Weekend Off Right With One of These Ultra-Relaxing Spas in Greater Palm Springs
Massage Your Problems Away at Our Favorite Spas
Written By: Noelle Roys
Whether you’re a local looking to unwind or a weekend vacationer seeking t...
10 Travel-Friendly Beauty Must-Haves That Will Fit in Your Carryon
Next Time You Pack Up for a Vacay, Consider These Sephora Travel-Sized Picks
Written By: Erica Nichols
Photographed By: Reilly Kavanaugh Best Travel...
Become a Fashion Designer for a Day and Build Your Own O bag at Irvine Spectrum
These Bags Are Chic, Durable and Entirely You
Written By: Gaby Garcia
Photographed By: Ed Visions O bag Irvine Spectrum
Fashion has never been mo...
Find Out Why Failure Was Not an Option for Cover Star Kandee Johnson
Beauty Maven Kandee Johnson Talks Trials and Triumphs, Family and Her Meteoric Rise to the Top
Written By: Marissa Stempien
Photographed By: Andrea ...
In Honor of the Late Mr. Turk, We Reflect on Our Chat With the Influential Style Star
Trina Turk’s Husband Has a Style All His Own
Written By: Nia Yates
Photographed By: Kenneth Alexander Scott Mr Turk Jonathan Skow
Expert: Jo...
3 Easy DIY Halloween Looks That Won’t Break the Bank
HOW TO: MERMAID HALLOWEEN MAKEUP
Written and Photographed by: Brianna Romano DIY Halloween Makeup
Makeup by: Heather Ditfurth of Dolled Up OC DIY Ha...
5 Events at Fashion Week San Diego That Will Make New York and Paris Blush
We Have the Inside Track on the Shindigs You Can’t Miss
Written By: Jasmín Nelson Fashion Week San Diego 2018
Photos By: Lauren Pettigrew
It’s th...
Skip the Highlight and Go Straight to Studio City—Sephora Is Now Open
Time to Clear Out Your Makeup Bag and Get Ready for Some Serious Shopping
Photographed By: Celine Haeberly Sephora Studio City Grand Opening
...
Pups and Pet Psychics Made Charlie & Me’s Summer Soirée the Perfect Pawty
We Had a Barking Good Time at the Charlie & Me Summer Soiree!
Photographed By: Dorian Drislane Charlie & Me Summer Soiree
...
You Voted! Get to Know Your Favorite Lifestyle Bloggers in Greater Palm Springs
These Women Tell Us How They Made It to the Top of Their Game
Lifestyle Bloggers in Greater Palm Springs
Sharon Wu of Style Lullaby
Q: What ins...
The Women Behind BOXFOX in LA Are Empowering Each Other While Making Your Gift Game Strong
If You Haven’t Gotten Your Friend a BOXFOX, Are you Really Their Friend?
Written By: Traci Carter Holsey
Photographed By: Joe Nardello BOXFOX Los A...
‘Altered Carbon’ Star Martha Higareda Talks How She Stays Grounded and Why It’s so Important to Stay True to Her Latina Roots
She’s a Powerhouse Who Shows No Signs of Slowing Down
Written By: Gabriela Mungarro
Photographed By: Jared Schlachet and Joe Magnani
Styled By: Ter...
RYU Fitness Apparel Just Opened a New Store on Abbot Kinney and We Are Running, Not Walking, to Stock Up
Doing It All in Some Pretty Rad Activewear
Written By: Jessica Ourisman Fitness Gear RYU Abbot Kinney
RYU Apparel just recently opened the doors t...
You Voted! Get to Know the Most Creative Shop Owners in Fashion Island
These Shop Owners Spill on Where They Find Their Creativity
Written By: Laura Corrigan Creative Shop Owner in Fashion Island
Gorjana Reidel, Owner o...