For the Little Legends
Name: Shayna Piva Young + Rad Kids Clothing
Title: Founder and Owner of Young + Rad Co.
Founded by Shayna Piva, Young + Rad is an apparel brand for “rad little groms.” Inspired by surf and moto clothing, Young + Rad proves that kidswear doesn’t have to be cheesy. Piva started the brand after experiencing difficulty finding trendy, graphic T-shirts for her infant son. “I was shopping around and trying to find certain styles, [particularly] cool, effortless looks for the kids that weren’t your stereotypical dinosaurs and colorful stuff,” describes Piva. “I was having a hard time finding that, so I just decided that I was going to do it myself.” While Piva originally created designs for fun, she transitioned Young + Rad into a business in July 2021 after receiving positive feedback and inquiries on how to purchase the outfits that her child was wearing.
When developing new garments, Piva finds inspiration by looking at what’s fresh and innovative for adults and translating these viral concepts into clothes that resonate with parents and children alike. “Mommy-and-me-type styles are such a trend…I thought it would be fun to take these styles…and be able to have matching tees for the whole family,” remarks Piva. Since creating the inaugural Long Live The Rad Kids design, Piva has expanded her offerings into collections for babies, toddlers, kids, adults and families. Best-selling items include the motorcycle tee as well as shirts with phrases like “Little Legends” or “Mama’s Little Dude.” “People love the sayings on the kids’ shirts,” mentions Piva. Young + Rad Kids Clothing
“I was shopping around and trying to find certain styles, [particularly] cool, effortless looks for the kids that weren’t your stereotypical dinosaurs and colorful stuff. I was having a hard time finding that, so I just decided that I was going to do it myself.” Young + Rad Kids Clothing
Through her brand, Piva has cultivated a unique community of rad families. For her, the most rewarding part is seeing the impact that her designs have on families’ lives and memories. “I get messages and photos all the time [sharing that] this is his favorite shirt, [that] they wear it all the time or [that] they pick it out when they get to choose their own clothes. Seeing how much the kids enjoy wearing the clothes has been super inspiring,” says Piva.
